Senior Product Marketing Manager, Identity Security (Geo-expansion)

Were looking for a Senior Product Marketing Manager Identity Security (Geo-expansion) to join our team.

Product Marketing at Entrust is a highly cross-functional strategic function. Were the glue that brings together Product Marketing and Sales partnering with these teams as experts in both our product and our market. This Product Marketing role is essential to our new identity verification market growth partnering with our Geo-expansion product teams local sales partners and marketing to unlock product market fit and revenue in new markets.

What youll be doing (Responsibilities):

Create and continuously refine the positioning messaging and storytelling for Entrusts Identity Security solutions in new and expansion markets and ensure that this is developed through Entrusts core channels.
Leverage market customer analyst relations and competitive insights to plug into product
strategy building a robust view of addressable / serviceable market and how we can win this with a product that provides differentiated value to our ideal customer.
Develop compelling positioning storytelling and messaging that speaks to our ideal customers in local market contexts.
Coordinate cross-functional product launches and campaigns across Product Marketing and Sales to generate awareness and pipeline and drive adoption of Entrusts identity solutions with a strong focus on identity verification.
Produce high quality content that speaks to prospects and customers through a variety of channels including website blogs emails webinars pitch decks and product videos.

You are:

A storyteller: You are able to look beyond features and function and convey a differentiated value-led story to engage our audience. You can look at the 1s and 0s that make up our product extract the value and weave a bigger picture story out of this.

A confident writer: You have superb written and oral communication skills with the ability to
lend your skills to producing thought leadership content blogs web pages video scripts and more. You have a way with words that taps into our customers thoughts and emotions.
Customer-obsessed: You put the customer both internal and external at the heart of everything you do always giving them a seat at the table and championing their cause across the business to build better products messaging and sales efforts.
Cross-functional by nature: Youre the glue between teams. Youre equally comfortable and have a proven track record of partnering with Product to input into the roadmap working with Sales to understand what theyre seeing and refine GTM and leading the charge as the owner for cross-functional product launches.
Curious with a growth-mindset: You always want to ask why and dig beneath the surface. Youre data-minded want to become the expert on our product and market and you get a kick out of understanding what makes our customers tick.
Ambitious: You dont just want to play catch-up to other companies. You have a growth mindset and strive to produce work that other people look to as an example of best-in-class product
marketing.
(Preferred) Knowledge of / prior experience in the Financial Services compliance market:

What were hoping your CV or Resume will show:

5 years previous experience in Product Marketing Product Marketing or Growth
Proven record of delivering product launches end-to-end ideally activating new markets.
Experience preferred in Financial Services of Know Your Customer (KYC) and Anti-Money Laundering (AML).

Please note this is a hybrid role with 3 days a week in our London office.

For US roles or where applicable:

Entrust is an EEO/AA/Disabled/Veterans Employer

For Canadian roles or where applicable:

Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. We welcome applications from qualified individuals of all backgrounds and we strive to provide an accessible experience for candidates of all abilities.

If you require an accommodation contact .

Recruiter: