National Sales Manager
National Sales Manager
Posted on :
23-07-2025
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1 Vacancy
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Job Description
Our Client
Our client an electronics company seeks to employ a national sales manager.
Key Responsibilities:
- Develop and implement nationwide sales strategy and plans for mobile accessories (power banks/chargers/cables) and audio products (speakers/earbuds).
- Identify growth opportunities in emerging channels (e-commerce campus sales corporate gifting)
- Conduct competitive analysis of brands to position our products effectively
- Identify new business opportunities market trends and customer needs.
- Expand the company s market presence by acquiring new customers and retaining existing ones.
- Monitor competitor activities and adjust sales tactics accordingly.
- Knowledge of core Business Processes (Outlet Census and Mapping Route Planning and Alignment Field Sales distribution Management Field Coaching/Training etc
- Strengthen relationships with key distributors specializing in mobile accessories
- Expand retail presence in: Mobile phone shops Electronics superstores Open market networks Implement *visual merchandising standards* for product displays.
- Recruit train and lead a high-performing sales team across Nigeria.
- Set clear sales targets KPIs and performance metrics for the team.
- Conduct regular sales meetings reviews and coaching sessions.
- Foster a motivated and results-driven sales culture.
- Manage a team of 10 sales reps and area managers
- Conduct weekly trade visits to monitor POS execution
- Implement *sales incentive programs* to drive sell-out
- Build and maintain strong relationships with key customers distributors and partners.
- Develop and execute strategies for B2B and B2C sales growth.
- Oversee distributor performance and ensure compliance with company policies.
- Develop B2B partnerships with: Telcos (MTN Airtel Glo) for bundled offerings E-commerce platforms (Jumia Konga) for online sales growth Corporate clients for bulk purchases.
- Monitor sell-through rates by SKU at distributor/retailer level
- Manage inventory turnover to minimize dead stock
- Implement pricing strategies competitive with Chinese brands
- Track sales performance analyze data and provide insights to senior management.
- Prepare monthly quarterly and annual sales reports.
- Ensure CRM (e.g. Zoho Salesforce) is effectively utilized for sales tracking.
- Manage budgets pricing strategies and promotional campaigns.
- Explore new regions and sectors for business growth.
- Represent the company at industry events trade shows and networking forums.
- Collaborate with marketing to align sales strategies with branding efforts.
Requirements
- 5 years in sales management within mobile accessories/personal audio category.
- Existing relationships with major mobile accessories distributors
- Good/Deep understanding of: Power bank specifications (mAh capacity PD fast charging) Audio product trends (TWS earbuds portable speakers) Cable/charger technologies (USB-C GaN MFI certification)
- Bachelor s degree in business administration Marketing or related field (MBA preferred).
- Minimum of 8-10 years experience in sales with at least 5 years in a managerial role (FMCG telecom or related industries preferred).
- Market Knowledge: Strong understanding of Nigeria s business landscape and consumer behavior.
Employment Type
Full Time
Company Industry
Key Skills
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