Vice President, Health Digital/Social Strategy

FleishmanHillard a leading global communications agency is seeking a digitally-savvy health-forwardVice President of Health Digital Strategy to join our dynamic and award-winning healthcare practice. This leader will drive digital-first communications programs that meaningfully engage patient provider advocacy and policymaker audiences for pharma clients whose products are positively impacting patients lives around the world. Were looking for someone who doesnt just understand digital they live it. Youll serve as a trusted counselor to clients crafting innovative social and digital strategies leveraging AI and emerging tech and guiding integrated paid media campaigns across the healthcare ecosystem.

If youve built cross-channel campaigns that move reputations and understand how to reach the right audience with the right message at the right time especially in a regulated environment we want to talk to you.

FleishmanHillard is intentional about using diversity equity and inclusion to strengthen the bonds between us grow our people and create spaces for everyone to thrive. Staying true to our commitment to our people and the communities in which we live and work we do not discriminate in any aspect of employment on the basis of any characteristic protected by law. As part of our ongoing effort to be the worlds most inclusive agency we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our DE&I goals.

Responsibilities

• Lead digital-first strategies across social media web paid media and AI-powered communications for health and pharmaceutical clients.
• Develop integrated multi-stakeholder campaigns targeting healthcare professionals patients caregivers advocacy groups and media.
• Collaborate with cross-functional agency partners (earned creative analytics media buying influencer etc.) and client teams to build and execute connected campaigns.
• Design and oversee paid media strategies including sponsored content audience targeting and performance optimization across platforms like LinkedIn Meta YouTube X and endemic media.
• Serve as a digital counselor on AI adoption including how to build and apply prompt training libraries work effectively with large language models (LLMs) and experiment with emerging GenAI content tools.
• Translate complex health and science concepts into compelling channel-appropriate creative assets and social copy.
• Mentor and develop digital teams; help elevate their fluency in social best practices platform trends and data-informed storytelling.
• Contribute to new business development digital innovation initiatives and thought leadership.

What Youll Bring

• 10 years of experience in digital communications with at least 5 in a healthcare or pharmaceutical agency setting.
• Proven track record developing and executing social-first digitally-integrated campaigns that deliver real impact.
• Deep understanding of social media platform strategy including organic and paid approaches analytics and community management nuances in regulated environments.
• Experience managing omnichannel paid media campaigns with a focus on amplification segmentation and sponsored content performance.
• Hands-on knowledge of AI platforms like ChatGPT Claude Jasper or copy AI tools especially understanding of prompt engineering and LLM capabilities within content and communications.
• Skilled in content strategy creative development audience mapping and channel performance analysis.
• Strong interpersonal and presentation skills with a collaborative spirit and ability to influence senior-level stakeholders.
• Experience managing large matrixed teams and working across multiple agencies departments and geographies.
• Comfort working in a fast-paced environment that values experimentation iteration and smart risk-taking.

Preferred Qualifications

• Bachelors degree in Communications Digital Marketing Public Relations Journalism or a related field; Masters a plus.
• Working knowledge of healthcare compliance requirements (e.g. FDA HIPAA OPDP).
• Strong grasp of digital measurement frameworks and how to connect performance data to storytelling impact.
• A creative strategic and analytical mindset with a passion for health equity innovation and digital transformation.

Our Story
Were more motivated by what we can give than what we receive. That holds true for our colleagues clients and communities across cultures and time zones. We believe giving our best is only possible in an environment that empowers us to truly be our best so we focus on creating belonging for all and caring for the whole person. Because when you belong and have what you need to thrive both at work and in life youre free to be you. To pursue your dreams and passions. To be bold and try new things in the name of personal and professional growth and of work that leads to meaningful progress for the world. So we respect and support one another amid differences and we acknowledge and celebrate who each of us is. We accept that we dont all have to have the same perspectives beliefs background or experiences to do great things together. A combination of our employee experience industry-leading client work global community service and contributions to inclusion has earned FleishmanHillard recognition asand 2023 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of the Year The Americas; 2022 and 2023 PRWeek U.S. Agency of the Year; 2022 and 2023 PRWeek U.S. Outstanding Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; and 2021 PRWeek UK Large Consultancy of the Year. FleishmanHillard is part of Omnicom PR Group and has nearly 80 offices in more than 30 countries plus affiliates in 45 countries.

FleishmanHillard offers a hybrid work model and seeks employees who are comfortable working in the office for a portion of their week in accordance with their local office hybrid work policy. We value the collaboration and camaraderie that in-person interactions provide but also understand the importance of flexibility and balance in our employees lives. We acknowledge that our people are diverse individuals with unique circumstances and needs and therefore our goal is to foster a productive and inclusive work environment where all employees can thrive both in and out of the office.

FleishmanHillard is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sex stereotyping pregnancy (which includes pregnancy childbirth and medical conditions related to pregnancy childbirth or breastfeeding) gender gender identity gender expression national origin age mental or physical disability ancestry medical condition marital status military or veteran status alienage citizenship status sexual orientation genetic information or any other protected class under federal state or local laws. Please do not contact the office directly to apply only resumes submitted through this website will be considered. If you need assistance reviewing career opportunities or completing an application please email our careers team or call and ask to be connected to Talent Development.

The anticipated salary range for a Vice President is $77000 - $175000.

Salary is based on a range of factors that include relevant experience knowledge skills other job-related qualifications and geography. A range of medical dental vision 401(k) matching paid time off and/or other benefits also are available.