Head Sales & Marketing - Joinery
Head Sales & Marketing - Joinery
Posted on :
22-07-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
1. Business Ownership & Growth Strategy
- Define and implement an aggressive go-to-market strategy for the Joineries business across wood adhesives panels and furniture hardware categories.
- Build a B2B-focused growth roadmap targeting furniture OEMs modular kitchen manufacturers interior contractors and channel partners.
- Identify white spaces in the market and craft differentiated offerings aligned with current demand shifts (e.g. modular trends sustainability focus and MDF vs plywood adoption).
2. Sales Leadership & Channel Management
- Build lead and scale a national sales team with strong regional execution capability.
- Develop a high-velocity channel distribution model for semi-wholesalers hardware dealers panel distributors and modular component suppliers.
- Establish deep relationships with OEM customers and project contractors offering integrated product bundles and reliable delivery models.
3. Marketing Branding & Demand Generation
- Lead the development of a unified brand architecture for Astral’s Joinery solutions in the B2B space.
- Design and implement pull-marketing strategies digital outreach influencer engagement (e.g. carpenters architects) and customer education programs.
- Execute regional and vertical-specific campaigns that promote premiumization usage consistency and category adoption.
4. Product & Commercial Innovation
- Work closely with Product R&D and Procurement teams to define product specs pricing and packaging aligned with market needs (e.g. waterproof adhesives soft-close fittings pre-laminated panels).
- Lead pricing strategy trade schemes margin design and cost-to-serve optimization with clear ROI metrics.
- Continuously benchmark against top competitors and introduce innovation-led offerings.
5. Project Sales & Institutional Business
- Develop and scale a project sales vertical targeting furniture fit-out companies office furnishing projects residential builders hospitality firms and public infrastructure.
- Drive institutional tie-ups and bulk procurement partnerships with builders kitchen manufacturers and facility developers.
6. Strategic Alliances & Market Development
- Forge strategic alliances with kitchen hardware firms modular component aggregators and project installation networks.
- Develop channel financing training and after-sales models to build loyalty and ensure repeat usage.
- Represent Astral in industry forums exhibitions and trade networks to expand visibility and brand trust.
Employment Type
Full Time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
