CN_Senior Consumer Marketing Specialist
CN_Senior Consumer Marketing Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Retail Marketing Promotion Strategy
Develop annual overall B2C marketing strategy and planning according to branding theme whole year campaign roadmap pro-active strategic proposals for driving business opportunities
Execute creative solutions related to retail marketing needs (in-store communication / Product Imagery/ services) from briefing to design planning production and distribution.
Budget control
Retail Empowerment program
Initiate retail empowerment project such as Tiktok /Gaode activities to drive sales.
Design activity mechanism and project lead to implement nationwide.
Area activity such as Winter tire tiktok competition activities.
Product focused promotion i.e. Sporty tire promotion.
Retail focused activity
Initiate project with retail sales brand marketing and vendor
Well organized preparation and communication with stakeholders
Coordinate different teams like retail brand marketing sales to ensure the achievement of efficiency and effectiveness of retail excellence
Track and monitor KPIs to drive sell-out growth on retail level and brand performance to ensure consistent excellence across the retail network.
B2C Promotion
Analyze current market situation with pricing intelligence produce O2O etc functions to develop practical promotion scheme
Communication between sales and vendors timely to fix consumers issue
Implement B2C Promotion and review result
Retail excellence solution
Retail buyin and sell out drive sales
Role model City/Store
Support cross project retail related topic i.e. Worryfree/ Sales PK match
Qualifications :
College degree or equivalent preferably sales or channel marketing background
Good in English and communication
3-5 years working experience in tire industry
Excellent communication knowledge with sales
Vendor management experience
Advanced experience in cooperation with sales and retailers is a plus
Team working experience
Muliti-international company working or cooperation experience is a plus
Additional Information :
Ready to drive with Continental Take the first step and fill in the online application.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
