Director, Institutional Customer Marketing, Brand (Secondment - 6 months)
Director, Institutional Customer Marketing, Brand (Secondment - 6 months)
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1 Vacancy
Job Description
Why Patients Need You
Pfizers U.S. Hospital Sterile Injectables business collectively comprises over 200 products spanning more than 10 therapeutic areas representing the broadest portfolio of sterile injectable medicines in the United States with annual revenue of $2B. Pfizer Hospitals Ready-to-Use products represent an important and innovative segment of the Pfizer Hospital sterile injectables portfolio and includes prefilled syringes emergency syringes ready-to-mix IV drug delivery systems and more.
What You Will Achieve
The Director Institutional Customer Marketing Brands is responsible for leading the development and execution of omnichannel marketing strategies for the most significant branded products in the sterile injectables portfolio Atgam and Bicillin
that effectively reach and drive awareness among key audiences including HCPs consumers and pharmacy. In this role the colleague will develop marketing and brand strategy plans based on data-driven insights working collaboratively with agency as well as internal partners including portfolio sales and commercial analytics functions. This role will also oversee management of Pfizer Hospitals digital presence and key platforms.
This role will be a 6-month secondment and is part of the US Hospital Marketing and Communications Team which supports the marketing and customer communications for the US Hospital Sterile Injectables business as well as select aspects of the US Hospital Immunoglobulin (Ig) and Surgical business.
The Director Institutional Customer Marketing Platforms reports directly to the US Hospital Customer Marketing and Communications Lead.
How You Will Achieve It
Working closely with portfolio leads analyze key market trends customer needs and competitive landscape to develop differentiated omnichannel marketing campaigns and plans for Pfizer Hospitals branded products (e.g. ATGAM Bicillin-LA) to support business and product growth goals.
Manage execution of marketing plans including overseeing content and asset development and deployment media strategy deployment print and digital presence etc.
Collaborate closely with customer-facing colleagues to ensure marketing assets and selling tools are fit-for-purpose and field colleagues are appropriately trained on their utilization.
Partner with US Hospital communications and marketing colleagues to ensure brand priorities and content are reflected in pan-portfolio marketing efforts including medical congresses/conventions customer communications and pan-portfolio marketing assets.
Collaborate effectively with the Review Committee team responsible for ensuring all materials are developed compliantly.
Assess marketing tactical performance and implement optimization strategies. Regularly solicit qualitative field force customer and other key stakeholder input on marketing materials alongside quantitative key trends including utilization customer engagement data and industry/competitive trends to identify continuous improvement and optimization opportunities.
Manage budget internal and external teams and agency resources necessary to drive implementation of Ready-to-Use marketing strategies and tactics.
Qualifications
Must-Have
Bachelors degree required with 8 years of experience in pharmaceuticals medical device or related industry.
Nice-to-Have
Strong understanding of marketing best practices strategy and tactical execution; ability to articulate and generate a strong brand vision and strategy and carry it all the way to tactical planning and successful execution across diverse channels in a dynamic marketplace.
Strong knowledge of healthcare and biopharmaceuticals industries. Preferred experience in pharmaceutical marketing including HCP and consumer.
Ability to manage multiple and diverse product lines and customer segments.
Understanding of financial performance measures and/or P&L management experience.
Experience working with agency partners and/or leading agency partner relationships including agency budget management.
Strong project management experience; track record of reliable and timely marketing planning and execution.
Strong leadership skills; ability to influence others and lead without authority in a matrixed environment.
Proactive self-starter able to work autonomously manage multiple projects independently work with tight deadlines and maintain professionalism under pressure.
Analytical and problem-solving skills with a demonstrated ability to gather understand evaluate information from various sources and establish links between data draw logical conclusions and provide appropriate recommendations in a timely manner.
Excellent written and oral communications skills including presentation/PowerPoint skills.
Proven ability to work effectively and inclusively in teams with diverse internal and external stakeholders including senior leaders; influence negotiation and stakeholder management skills.
Team player. Entrepreneurial mindset.
MBA preferred.
Experience in Sales Marketing or Communications.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Other Job Details
- Last Date to Apply for Job:July 24 2025
- Additional Location Information:North America - Any Pfizer Site United States - Remote
- Eligible for Relocation Package NO
- Secondment 6 months
- If you are currently in a driving position with a fleet vehicle and this secondment does not require driving as an essential function of the position for12 months or longer you will be required to turn in your fleet vehicle for the duration of the non-driving secondment. Please refer to the Fleet Policy and Procedures document for more information.
- There will be no change to your current work location.
- Position is considered Flexible and colleagues are expected to comply with Log In For Your Day (LIFYD) requirements at site location (e.g. about 2.5 days a week in office).
Note: This secondment offers a valuable opportunity for professional growth. It will need to be funded by the secondees home market.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care providers name address and the type of payments or other value received generally for public disclosure. Subject to further legal review and statutory or regulatory clarification which Pfizer intends to pursue reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse your name address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Required Experience:
Director
Employment Type
Full-Time
