Paid Media Performance Specialist - Hybrid
Paid Media Performance Specialist - Hybrid
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Salary Not Disclosed
1 Vacancy
Job Description
City/State
Virginia Beach VAWork Shift
First (Days)Overview:
Sentara Health is currently seeking a full-time remote Paid Media Performance Specialist.
Position Status: Full-time Day Shift
Position Location: Hybrid in Virginia Beach VA (hybrid schedule to be determined)
Standard Working Hours: 8:00AM to 5:00PM
Overview
The Paid Media Performance Specialist is responsible for ensuring accurate measurement dashboard reporting and performance analysis of digital advertising efforts. This role partners with the internal stakeholders to align media campaign tracking performance KPIs and ROI communication. While creative testing is driven by the AOR this position ensures campaign metrics are accurately captured reported and communicated to optimize spend and outcomes across channels.
Key Responsibilities:
Performance Measurement & Reporting: Monitor paid media metrics (CTR CPC conversion rate ROAS) across platforms; validate dashboard data in partnership with MarTech and escalate discrepancies as needed.
Campaign ROI Analysis: Help define and track ROI for paid media initiatives flagging issues or opportunities to improve performance.
Dashboard & Data Stewardship: Serve as the internal point person for dashboard accuracy; ensure campaign data reflects correct budgets goals and results.
Vendor & AOR Coordination: Translate campaign goals and measurement needs to the AOR; ensure reports include relevant KPIs and align with business priorities.
Paid Media Channel Knowledge: Maintain a working understanding of paid social SEM display and retargeting channels to facilitate accurate tracking and reporting.
Cross-Functional Alignment: Collaborate with Campaign Creative and Strategy teams to ensure tracking plans are in place for new campaigns including tagging and UTM structures.
Budget Tracking: Monitor paid media spend against plan and support budget reconciliations with AOR and internal finance.
Skills & Experience:
Strong analytical skills and attention to detail with media KPIs
Familiarity with dashboards and data visualization tools (e.g. Tableau Looker Google Data Studio)
Working knowledge of digital advertising platforms (Google Ads Meta Ads Manager DV360)
Experience partnering with media agencies or analytics teams
Ability to translate performance data into insights for non-technical audiences
Education
Bachelors degree (4 years of experience in lieu of education)
Certification/Licensure
No specific certification or licensure requirements
Experience
3 years related experience in digital marketing marketing public relations and IT
Legal Resources Plan
Colleagues have the opportunity to earn an annual discretionary bonus ifestablished system and employee eligibility criteria is met.
Sentara Health is an equal opportunity employer and prides itself on the diversity and inclusiveness of its close to an almost 30000-member workforce. Diversity inclusion and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.
In support of our mission to improve health every day this is a tobacco-free environment.
For positions that are available as remote work Sentara Health employs associates in the following states:
Alabama Delaware Florida Georgia Idaho Indiana Kansas Louisiana Maine Maryland Minnesota Nebraska Nevada New Hampshire North Carolina North Dakota Ohio Oklahoma Pennsylvania South Carolina South Dakota Tennessee Texas Utah Virginia Washington West Virginia Wisconsin and Wyoming.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
