Senior Performance Media Specialist
Senior Performance Media Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Overview
Are you a strategic thinker with a passion for digital media and performance marketingWere seeking aSenior Performance Media Specialistto lead high-impact campaigns across programmatic social search and affiliate channels. This is an opportunity to join a collaborative data-driven team where your expertise will directly influence business outcomes and drive measurable success.
As a Senior Performance Media Specialist you will be responsible for developing and executing digital media strategies that align with broader marketing goals. Youll manage campaigns from planning through optimization working closely with internal stakeholders and agency partners to ensure seamless execution and continuous improvement. Your ability to analyze performance data uncover insights and apply them to future campaigns will be key to your success in this succeed here if you have solid digital marketing skills focus on delivering results and enjoy trying new approaches.
This role offers the chance to make a meaningful impact while staying at the forefront of digital media trends.
Enterprise offers an excellent benefits package with market-competitive pay comprehensive healthcare packages 401k matching & profit sharing schedule flexibility paid time off and organizational growth potential.
Compensation decisions will be made based on factors that include but are not limited to experience education location and skill level
Enterprise Mobilityis a leading provider of mobility solutions owning andoperatingtheEnterprise Rent-A-CarNational Car RentalandAlamo Rent A Carbrands through its integrated global network ofindependent regional subsidiaries. Enterprise Mobility and its affiliates offer extensive car rentalcarsharing truck rental fleet management retail car sales as well as travel management and other transportation services to make travel easier and more convenient for customers.
Privately held by the Taylor family of St. Louis Enterprise Mobility together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.4 million vehicles andaccounted fornearly$38 billionin revenuethrough a network of more than9500 fully-staffedneighborhood and airport rental locations in more than 90 countries and territories.
Responsibilities
- Lead digital media strategies and initiatives to achieve business goals and grow revenue
- Independently manage performance media programs working directly with agency partners media platforms and internal stakeholders to maximize results and identify new opportunities
- Synthesize media briefs and deliver strategic recommendations that include budget media format audiences messaging landing pages and flighting; collaborate with external partners as necessary
- Develop strategic relationships with agency media and technology partners
- Provide campaign recommendations and communicate how media strategies contribute to business outcomes
- Oversee campaign builds to ensure seamless launches including delivery of media plans creative assets insertion orders authorization forms strategic audiences tags pixels URLs measurement schedule test plans and other necessary campaign materials
- Traffic media campaigns into proper environments as needed (ad servers DSPs etc.)
- Review and analyze weekly and monthly results to communicate performance trends and identify opportunities or changes in strategies
- Align marketing expense and return on investment (ROI) with budgets and forecasts and make adjustments as needed
- Maintain strong working relationships with key stakeholders and other teams within marketing to enable integrated marketing strategies
- Foster growth of test and learn environment by utilizing relevant insights and analysis to recommend and establish effective test plans
- Provide thought leadership and serve as subject matter expert in performance media; maintain up-to-date knowledge on media trends including AdTech and data privacy
- Lead conversion rate optimization testing for landing pages to determine optimal customer experience and performance
- Independently present strategies and results to marketing leaders and business executives
- Provide instruction and guidance to less senior team members on existing or new tactics
In addition to these job functions candidates will also need to display proficiency in the following Competencies:
- Ethics & Values
- Results Oriented
- Working With a Team
- Planning and Organizing
- Detail-Oriented
- Problem Solving
- Communication
- Flexibility
Equal Opportunity Employer/Disability/Veterans
Qualifications
Minimum:
- Bachelors Degree in Business Marketing or other applicable field
- Must have 5 years of digital marketing experience
- Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
Preferred:
- Expereince working with and presenting to Executive leadership
- Experience managing multiple projects simultaneously
Required Experience:
Senior IC
Employment Type
Full-Time
