SVP, Marketing - Ninja
SVP, Marketing - Ninja
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Salary Not Disclosed
1 Vacancy
Job Description
About Us
SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.
About the Role
The SVP Marketing for Ninja will lead global category strategy positioning and go-to-market execution across a $2B portfolio of kitchen and home appliances. This portfolio consists of mature core-revenue-driving businesses with significant commercial scale requiring a leader who can both protect and grow the portfolio through sharp strategy disciplined execution and continuous innovation.
Working across functions this leader ensures category strategies are aligned to global priorities and designed for commercial impact. The role integrates consumer insight product marketing and end-to-end commercialization to deliver both near-term results and long-term brand equity.
Responsibilities:
Category Strategy and Positioning
- Develop strategies that protect the legacy of these mature businesses while infusing them with innovation to maintain relevance
- Translate brand direction and business goals into insight-driven category plans that ensure commercial strength and consumer resonance across markets
Go-to-Market Execution
- Own the full go-to-market planning process for new product launches with a focus on driving retailer momentum and consumer demand
- Create playbooks and toolkits that enable global consistency with room for regional adaptation
Portfolio Marketing and Demand Creation
- Shape the annual marketing calendar across categories balancing innovation moments with core business sustainment
- Ensure in-market stories and product campaigns are aligned to category priorities and built to convert
- Maintain a consumer-led lens while building strategies that respect the unique maturity and market behavior of the portfolio
Team Development
- Build and lead a team with strong commercial instincts and global fluency capable of navigating mature complex categories
- Foster a culture grounded in action learning and adaptability encouraging teams to tackle problems head first test and pivot and make decisions with confidence
- Champion a differentiated insight-driven approach to marketing pushing for bold thinking and refusing to settle for easy answers or conventional playbooks
- Model the Outrageously Extraordinary mindset: a deep belief that results are personal challenges are invitations to learn and speed matters more than perfection
Qualifications
- 15 years of progressive marketing experience including global category or product marketing leadership within a consumer products company
- Strong business and commercial acumen with a track record of growing mature categories and driving portfolio performance
- Experience leading international teams or portfolios with significant regional nuance
- Demonstrated ability to lead through complexity influence cross-functionally and balance long-range thinking with fast execution
- On-site in Needham MA 3x a week
Our Culture
At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.
What We Offer
We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch productswell disrupt entire markets.
At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
Required Experience:
Senior Exec
Employment Type
Full Time
