Head of Digital and Social Media

Reporting into the Operational Marketing Director the Head of Digital & Social Media will be accountable for defining and delivering the digital and social media strategy for Grosvenor Casinos.

This position will work closely with the wider marketing team across our venues and digital business to define develop and measure our digital marketing footprint reaching players to drive acquisition trial and engagement with the Grosvenor brand.

Responsibilities include:

• Undertake a full analysis of the current social media and brand digital footprint and make recommendations to optimise.
• Review digital funnel from all channels and ascertain an attribution/performance model for each.
• Review and appraise current social architecture making recommendations to improve and measure performance across each channel as well as maximise impact and visibility from a customer level.
• Develop implement and manage social media strategy maximising and reporting back on channel performance.
• Develop implement and manage content strategy to align with brand strategy and campaign plans. Align with digital performance marketing team to maximise from a search and SEO perspective.
• Develop digital customer journeys identifying barriers and opportunities to reduce clicks making our overall digital funnel as succinct measurable and customer centric as possible.
• Work closely with digital performance team to look for areas of shared benefit and joint investment to maximise returns.
• Manage every component of content development PR consumer initiatives and campaigns social media content distribution and reach engagement measurement all with a focus on building meaningful player communities and ambassadors helping to shape the way we communicate with customers and the key messages that we amplify.
• Support the vision by continually tying back to our objectives to be the UKs most loved casino brand for the Natural Born Player.
• Align with brand and customer metrics to ensure all activity supports the broader strategy is underpinned by customers insights and data and  futureproofing and innovating the proposition always underpinned by customer insights and data.
• Seize the opportunity quickly with reactive and news jacking opportunities where appropriate finding the brand twist on the conversation meaning Grosvenor own key relevant media moments.
• Manage the relationship with our PR and social media agencies ensure brand & reputation is protected in all communications and build relationships with the media and gambling associations
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Qualifications :

• Demonstrable years of experience in the consumer facing digital marketing role preferably across retail and digital commercially focussed businesses.
• Proven track record in developing and delivering PR content strategy social media marketing in a fast-moving multichannel environment or high transactional B2C business of comparable scale and dynamism most likely in the leisure and hospitality sector.
• Keeps abreast of industry news and challenges to adapt and pivot strategies as needed.
• Advocate of inclusive collaborative team culture and independently puts forward ideas and solutions to improve and maintain team morale and effective ways of working.
• Challenges conventional thinking to remove bureaucracy and unlock innovation.  Continually and naturally absorbs ideas and learning from relevant sources to drive and inspire new ideas and innovation.
• Self confident with the ability to contribute at a senior level but with low ego
• Acclimatises quickly to the company culture and commercial needs
• Open minded flexible and willing to try new ideas with an entrepreneurial spirit
• Determined to drive through change programmes until they are fully embedded
• Resilient with a strong work ethic demonstrating a visible leadership style that motivates those around you.

Personal Qualities

• Outstanding organisational skills attention to detail and the ability to prioritise with the capacity to work to tight deadlines and deliver results
• Team player with good stakeholder management abilities
• Proactive approach problem solver logical thinker and ability to work autonomously
• Ability to evaluate creative objectively always championing the players best interests
• Highly analytical with proven ability to interpret analyse and translate insight data and campaign results into actionable marketing plans
• An excellent communicator across all levels within the organization.
• Desire to make a difference.
• High energy and ability to drive innovation.
• Committed to providing an unrivalled customer experience

Additional Information :

#LI-MS1 #LI-Hybrid

Remote Work :

No

Employment Type :

Full-time