Brand Manager Premium Brands Eastern Europe & New East Countries
Brand Manager Premium Brands Eastern Europe & New East Countries
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Job Description
This position is responsible for implementing the marketing and multi-channel strategy of its brands portfolio (market product positioning experience animation) and ensuring the operational monitoring of projects. Main task will be delivering the global strategy by implementing global activations and optimizing their implementation and performance in local region to consolidate brand equity and drive performance.
- Operational marketing delivery excellence in respect of the global brand positioning and ENA action plan per Brand.
- Represent the Premium brands through territories and stakeholders.
- Ensuring a fair weighting of priorities and expectations across the region and the brands.
- Collaborate transparently proactively and continuously with cross-functional teams (Global Brand teams E-Commerce Loyalty Commercial Operations etc.) to ensure perfect alignment around operational actions implementations and the brand positioning.
- Deliver regional marketing plans if needed and ensure their perfect execution on all communication and distribution channels with a view to maximizing brand equity.
- Promote a clear and differentiating image of the brands in order to reinforce their notoriety and their attractiveness.
- Be the guarantor of the brands operational standards and their implementation within the hotels and support global targets are delivered.
- Support and guide new openings in close cooperation with Brand Onboarding Director.
- Implement a brand-specific customer experience to support its positioning concretely strengthen its competitive advantage and generate value for all stakeholders.
Qualifications :
- Successfully managed a brand or brand portfolio ideally in hotel industry.
- Excellent managerial and organizational skills working independently and self-responsible.
- Know how to develop a marketing action plan.
- Know how to manage projects and events.
- Know how to improve brand quality and consistency.
- Excellent PPT and XLS skills.
- Languages: fluent local language and English a 3rd language is a plus.
- University education like masters degree in marketing communication marketing management brand management or commercial strategies.
- Professional experience required: minimum 3-5 years in Marketing.
Additional Information :
Whats in there for you
Unique opportunity to develop your career with worldwide Augmented Hospitality leaders.
Package of benefits and perks of working for Accor including discounts for hotels worldwide annual bonus based on your own performances medical and sport subscription and much more!
Work in a multi-national team.
Hybrid way of working (3 days in the office 2 days at home).
Talent development opportunities.
Corporate Social Responsibility activities.
Are you ready to make a difference in the world of social media and hospitality If you see yourself thriving in this role apply today and become part of a dynamic and innovative team.
#WeAreHeartists
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
