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Job Description
What is the opportunity
Join the Digital Marketing team and play a pivotal role in shaping the digital presence of RBCs Premium Credit Cards. This role combines Digital Marketing Campaign Execution and Web Channel Management for our credit card portfolio. As the Digital Marketing lead youll collaborate with Marketing & Product teams to execute campaigns that drive engagement and growth for Premium Credit Cards. As the Channel Manager youll optimize the Credit Cards website develop innovative tools and enhance the overall user experience. This fast-paced matrixed environment requires a highly organized and communicative individual with a strong blend of technical expertise and marketing acumen.
What will you do
Campaign Execution:
Channel Management:
Collaboration & Communication:
Innovation & Growth:
What do you need to succeed
Must-have:
Technical skills:
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Whats in it for you
We thrive on the challenge to be our best progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other reaching our potential making a difference to our communities and achieving success that is mutual.
Job Skills
A/B Testing Business Strategies Campaign Execution Content Marketing Detail-Oriented Digital Marketing Digital Marketing Management Digital Marketing Platforms Google Analytics Off Page SEO Online Marketing On-Page SEO Personal Initiative Strategic Recommendations Waterfall ModelAdditional Job Details
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Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best effectively collaborate drive innovation and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect belonging and opportunity for all.
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Required Experience:
Manager
Full-Time