Manager, Digital Marketing & Sales - Cards

What is the opportunity

Join the Digital Marketing team and play a pivotal role in shaping the digital presence of RBCs Premium Credit Cards. This role combines Digital Marketing Campaign Execution and Web Channel Management for our credit card portfolio. As the Digital Marketing lead youll collaborate with Marketing & Product teams to execute campaigns that drive engagement and growth for Premium Credit Cards. As the Channel Manager youll optimize the Credit Cards website develop innovative tools and enhance the overall user experience. This fast-paced matrixed environment requires a highly organized and communicative individual with a strong blend of technical expertise and marketing acumen.

What will you do

Campaign Execution:

• Translate marketing strategies into impactful digital campaigns for Premium Credit Cards coordinating builds and providing strategic recommendations on leveraging digital assets and channels.
• Champion the creation of engaging content intuitive tools and interactive experiences that resonate with credit card customers.

Channel Management:

• Own the Credit Cards website driving optimization capability development (e.g. tools calculators) and ensuring a seamless user experience.
• Lead initiatives related to channel management A/B testing dashboarding and reporting providing data-driven insights to inform decision-making.

Collaboration & Communication:

• Build strong relationships with DM&S Product and Marketing teams becoming a trusted digital SME for credit card initiatives.
• Present recommendations and data analysis to stakeholders and executives effectively communicating the value of digital initiatives.

Innovation & Growth:

• Develop new strategies and capabilities in partnership with teams to drive revenue growth and cost efficiency for Premium Credit Cards.

What do you need to succeed

Must-have:

• Bachelors degree or College diploma in Business/Marketing/Technology.
• Digital-first mindset and work ethic.
• 5 years of digital marketing experience.
• 3 years experience leading digital sites.
• Exceptional client project and vendor management skills.
• Strong collaboration presentation written and verbal communication skills.
• Experience with content usability information architecture accessibility and privacy.
• Proficiency in Google Analytics.
• Experience with an Optimization Platform (e.g. Optimizely VWO) for A/B testing and personalization.

Technical skills:

• FTP
• Dev/staging/prod environments
• Working knowledge of HTML/CSS/JavaScript

Nice-to-have:

• Experience in the financial services industry.
• Ecommerce marketing or digital product ownership experience.
• Agency experience.
• Familiarity with Content Management Systems (CMS) and/or Customer Data Platforms (CDP) to streamline content creation personalization and customer insights.
• Experience leveraging Generative AI tools for content creation and design.

Work Arrangement:

• This role requires a 4-day in-office presence per week to foster collaboration and teamwork.

Whats in it for you

We thrive on the challenge to be our best progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other reaching our potential making a difference to our communities and achieving success that is mutual.

• Ability to make a difference and lasting impact
• Work in a dynamic collaborative progressive and high-performing team
• Opportunities to do challenging work

Job Skills

Additional Job Details

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best effectively collaborate drive innovation and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect belonging and opportunity for all.