Sr. Digital Content Specialist
Sr. Digital Content Specialist
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1 Vacancy
Job Description
Mass General Brigham relies on a wide range of professionals including doctors nurses business people tech experts researchers and systems analysts to advance our mission. As a not-for-profit we support patient care research teaching and community service striving to provide exceptional care. We believe that high-performing teams drive groundbreaking medical discoveries and invite all applicants to join us and experience what it means to be part of Mass General Brigham.
Job Summary
SummaryA creative content developer who helps strategize and create state-of-the-art digital content for Mass General Brigham marketing and communications plans with a particular focus on research and targeting the medical professional audience.
This collaborative individual works across the Digital Marketing team to contribute to a range of digital content creations for prioritized initiatives and service lines targeting physicians thought leaders and researchers.
Responsible for developing and executing content strategies that promote the organizations services enhance medical professional and patient engagement and strengthen brand presence. This role involves collaborating with clinical and administrative teams to create compelling content that informs educates and supports our core audiences.
-Create content strategies aligned with MGB health system goals and audience needs.
-Apply audience research to tailor content effectively for various demographics.
-Plan and create high-quality engaging content across platforms.
-Edit and approve content produced by junior team members and external vendors.
-Work closely with clinical staff to ensure the accuracy and relevance of medical information.
-Partner with marketing public relations and digital teams to promote content initiatives.
-Assist site strategy team and SEO/social team to ensure that content is optimized for search and properly tagged for tracking.
-Support leadership colleagues and external agencies/vendors to execute projects and adhere to timelines and budgets
-Demonstrate comfort working both independently and in project teams
Qualifications
Education
Bachelors Degree Marketing required or Bachelors Degree Communications required or Bachelors Degree Journalism required or Bachelors Degree Related Field of Study required
Experience
Experience in content strategy or related roles 5-7 years required and Experience in a healthcare setting 2-3 years preferred
Knowledge Skills and Abilities
- Strong writing editing and verbal communication skills.
- Proficiency in content management systems and analytics tools (e.g. Google Analytics SEO best practices).
- Experience in project management and working in cross-functional teams.
- Understanding of healthcare regulations and compliance issues (e.g. HIPAA).
- Familiarity with digital marketing strategies and social media platforms.
- Ability to think creatively and strategically in a fast-paced environment.
Strong interpersonal and communication skills including superior writing and editing skills
- Outstanding oral and written communication
- Familiarity with digital content creation tools
- Familiarity with digital analytics and experience applying data to optimize content performance
- Proven professional able to work effectively with a variety of personality types and job levels
- Ability to move quickly in a rapidly changing and often ambiguous environment
- Strong attention to detail and quality
- Proven initiative self-direction
- Commitment to teamwork and collaboration
- Sound judgment and decision-making
- High levels of tact diplomacy and fine-tuned consultative skills
- Confident and comfortable working within a matrixed organization
- Willingness to understand and navigate complex health system
- Ability to manage multiple projects simultaneously and meet deadlines
- Ability to interact with professionals at all levels throughout a large diverse health care organization
- Working knowledge of MS Office applications including Outlook Word PowerPoint and Excel
- Positive can-do attitude
- Digitally savvy
Additional Job Details (if applicable)
Remote Type
Work Location
Scheduled Weekly Hours
Employee Type
Work Shift
EEO Statement:
Mass General Brigham Competency Framework
At Mass General Brigham our competency framework defines what effective leadership looks like by specifying which behaviors are most critical for successful performance at each job level. The framework is comprised of ten competencies (half People-Focused half Performance-Focused) and are defined by observable and measurable skills and behaviors that contribute to workplace effectiveness and career success. These competencies are used to evaluate performance make hiring decisions identify development needs mobilize employees across our system and establish a strong talent pipeline.
Required Experience:
Senior IC
Employment Type
Full-Time
