Senior Manager, Product Marketing

Noom is on a mission to help people live better longer. Were a consumer-led digital health company connecting people to content coaching community and clinicians to build lasting habits and live healthier lives. Were a high-growth organization powered by science technology and world-class talent. When you join Noom on any team whether fully-remote or in one of our offices youll see the impact of your work on the world.

Our Brand Marketing Team
At Noom our Brand Marketing team drives awareness engagement and growth through strategic storytelling and high-impact campaigns. We collaborate across departments to bring our mission to life and connect people with transformative health experiences.

About the Role
As we continue to grow were seeking a Senior Manager Product Marketing to shape go-to-market strategies and optimize product performance through integrated marketing initiatives. This highly cross-functional role collaborates closely with Product Consumer Insights Creative and broader Marketing teams to align messaging with market needs and drive measurable business outcomes.

You Will

• Drive Positioning & Messaging
• Collaborate with Product Consumer Insights and Marketing to develop clear differentiated product positioning and compelling messaging.
• Align messaging with market needs user feedback and competitive differentiators.
• Develop Product Line Strategy
• Partner with Product leadership to assess and evolve the product portfolio strategy.
• Recommend enhancements to portfolio positioning cross-product integration and pricing approaches.
• Identify ways individual products complement each other and contribute to larger business goals.
• Partner on Creative Strategy Collaboration
• Work closely with Performance Creative teams to bring market insights into the creative development process.
• Highlight key features tools or experiences that can drive marketing effectiveness.
• Contribute to creative testing frameworks and ensure ad concepts are grounded in product strengths.
• Develop and Validate Product Claims
• Partner with Research to create and validate claims that strengthen product positioning.
• Ensure all claims are credible substantiated and meet legal and regulatory standards.
• Translate validated claims into clear persuasive messaging for marketing assets.
• Own Go-to-Market Planning
• Develop and manage GTM strategies for new product launches and existing product campaigns.
• Recommend opportunities to refresh messaging and campaign focus for ongoing business impact.
• Align launch and campaign plans with cross-functional stakeholders to ensure successful execution.
• Improve Performance Analysis & Optimization
• Establish reporting frameworks to measure product performance across the funnel.
• Analyze key performance indicators uncover trends and translate insights into actionable strategy.
• Explore opportunities for product-level P&Ls in partnership with Finance and Analytics teams.

You Have

• 7 years of experience in marketing or product marketing.
• Strong storytelling and communication skills; confident presenting to executives and cross-functional teams.
• A strategic and analytical mindset with a proven ability to translate strategy into action in a data-driven manner.
• Hands-on experience with content creation and know how to translate complex features into crisp messagingfrom technical one-pagers and positioning docs to pitch decks and launch kits.
• A high-degree of organization and ability to thrive in a fast-moving dynamic environmentjuggling multiple projects shifting priorities and tight deadlines without losing focus or quality.
• A customer-first mindset constantly looking for ways to cross-collaborate and close the loop between product GTM and user needs.
• Curiosity proactivity and the ability to roll up your sleeveswhether its building a demo jumping into competitive analysis or recording a launch video.

What Makes This Job Amazing

• Youll define product marketing strategy and messaging for a category-leading health platform.
• Youll be a critical bridge between Product and Marketing helping turn innovations into impactful stories.
• Youll shape and validate product capabilities that influence how Noom is perceived in the market.
• Youll help scale a high-performing insights-driven Product Marketing function with room for growth and ownership.

Compensation Details

• The US base salary range for this full-time position is $164000 - $222000.
• The range displayed on each job posting is based on Nooms estimate as of the date of publication and reflects the minimum and maximum target for the position across all US locations. The actual placement of the candidate within the range is based on factors including but not limited to relevant experience assessment of functional skills and behavioral competencies and scope. This range is not inclusive of any discretionary bonus or equity package.
• Noom currently offers a comprehensive and generous total rewards package. This package generally includes discretionary performance-based bonus stock awards healthcare & retirement benefits paid holidays paid time off disability benefits and various wellness programs etc.

Location

• By applying to this position you will have an opportunity to share your preferred working location from the following:
• In-office Locations:
• New York NY USA
• Princeton NJ USA
• Remote location(s): United States with ability to work Eastern or Central Time Zone-aligned hours strongly preferred.

More About Noom
Noom is a leading whole-person health platform on a mission to help people live better longer. We combine personalized medication with the science of behavior change and psychology to help people build lasting habits and live longer healthier lives. With nationally-recognized holistic programs spanning weight diabetes prevention GLP-1 support menopause longevity and more we serve millions through health plans employers and direct-to-consumer offerings. As a trailblazer in the world of health and wellness Noom makes healthy living easy fun and deeply rewarding.

Join us in shaping the future of health. Whether youre remote or in-office youll be part of a passionate mission-driven team working to make the world a healthier placeone habit at a time.

Noom is proud to be an Equal Opportunity Employer and all applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion caste national origin physical or mental disability protected veteran status age or any other characteristic protected by applicable law. Noom is committed to providing access equal opportunity and reasonable accommodation for individuals with disabilities.