Global Marketing Manager
Global Marketing Manager
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Job Description
Job Description:
The Global Pedigree Marketing Manager exists to drive brand relevance and growth by developing a compelling global positioning 5-year strategy proposition-renovation roadmap innovation pipeline and proven world-class communications that earn attention and build equity.
What are we looking for
Experienced brand leader with a proven track record of at least 6-8 years in brand management and brand communications including experience in a global or international capacity.
Strong strategic thinking and ability to develop and execute comprehensive brand strategies that align with business objectives.
Proficient in market research consumer insights analysis and data-driven decision-making.
Exceptional communication and presentation skills with the ability to influence and inspire stakeholders.
Strong interpersonal skills and the ability to connect collaborate and influence
Comfort around higher management and stand-alone skills with visibility to the global CGO regional presidents and CMOs
What will be your key responsibilities
Brand Strategy and Management:
With the Global Brand VP support the development and execution of the 5-year global brand strategy that align with the companys overall vision and objectives.
With the Global Brand VP own the strategic foundations of global brand building including brand compass brand positioning creative strategy superior proposition strategy visual brand identity purpose & sustainability strategy.
Develop and own portfolio strategies to win across technologies Dry Wet C&Ts
Pet Parent Champion:
Define the appropriate pet parent segmentation for the brand and critical audiences to target.
Define the moments that matter for the brand across the pet parent journey.
Brand Innovation/Renovation Strategy & Pipelines:
Define and set the global innovation strategy and 5-year priorities in line with the brand positioning
Lead global brand renovations to deliver superior propositions across the globe
Global Market Expertise:
Demonstrate a strong understanding of global markets consumer behaviours and cultural nuances in the pet nutrition industry.
Brand Experiences:
In partnership with the Global Brand VP and local markets develop a winning brand communication strategy framework ensuring consistency of brand platform and messaging across relevant channels and campaigns.
Lead the development of proven and award-winning global campaigns on behalf of local markets
Lead the development of social and influencer strategy & local market playbooks
Lead global social channel management with always on & tent pole moment content
What can you expect from Mars
- Work with diverse and talented Associates all guided by the Five Principles.
- Join a purpose driven company where were striving to build the world we want tomorrow today.
- Best-in-class learning and development support from day one including access to our in-house Mars University.
- An industry competitive salary and benefits package including company bonus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status protected veteran status or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability it is available upon request. The company is pleased to provide such assistance and no applicant will be penalized as a result of such a request.
Required Experience:
Exec
Employment Type
Full Time
