Sr. Director Downstream Marketing Pelvic Health
Sr. Director Downstream Marketing Pelvic Health
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$ 228000 - 342000
1 Vacancy
Job Description
At Medtronic you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all. Youll lead with purpose breaking down barriers to innovation in a more connected compassionate world.
A Day in the Life
We are seeking an experienced and dynamic Senior Director of Downstream Marketing to lead the strategic development and execution of marketing plans aimed at growing and developing the market for urinary and fecal incontinence therapies. This role requires a proven leader with expertise in driving market adoption building brand equity and developing high-performing marketing teams.The Senior Director will play a pivotal role in shaping the portfolios market presence creating impactful consumer and clinician engagement opportunities and ensuring the team is equipped to deliver exceptional results. The Senior Director will manage product marketing HCP Market development Patient engagement US Field Market Development and US Therapy development teams. This role demands strategic vision operational excellence and a collaborative approach to leadership.
35% Travel
At Medtronic we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. Were working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.
1. Strategic Marketing Plan Development
- Lead the creation and implementation of comprehensive downstream marketing plans to drive adoption and expand the market for new and under-penetrated therapies.
- Analyze market trends customer insights and competitive dynamics to identify opportunities and shape strategic initiatives.
- Guide development of messaging strategies and value propositions tailored to target audiences including healthcare providers payers and patients.
2. Lead US Product Launch for Innovative new therapy
- Lead the launch of a new innovative therapy with the potential to transform the incontinence treatment paradigm.
- Collaborate with cross-functional partners to develop strategies that support new therapy adoption
- Engage key opinion leaders (KOLs) to drive therapy adoption and ensure successful product introduction
3. Market Growth and Development
- Define and execute strategies to grow the market including product positioning therapy development plans clinical strategy and consumer and clinician engagement plans.
- Collaborate with cross-functional teams (upstream marketing sales clinical reimbursement medical education etc.) to ensure alignment and consistency across all efforts.
- Monitor key performance indicators (KPIs) to measure market growth and identify areas for improvement.
4. Team Leadership and Development
- Build lead and mentor a high-performing downstream marketing team fostering a culture of collaboration innovation and accountability.
- Provide coaching and professional development opportunities to team members ensuring continuous growth and skill enhancement.
- Promote cross-functional collaboration and serve as a role model for Medtronics values and leadership principles.
5. Stakeholder Engagement
- Develop and maintain strong relationships with key opinion leaders (KOLs) to enhance the companys reputation and influence within the industry. Collaborate with KOLs to gather insights and drive strategic initiatives.
- Partner with the US sales team and Global partners to deliver effective tools and materials that drive customer engagement and therapy adoption.
- Ensure compliance with regulatory guidelines and company policies in all marketing activities.
Basic Qualifications - Must have:
- Bachelors degree in Marketing Business or a related field; MBA preferred.
- 15 (13 with an advanced degree) years of experience in marketing with at least 10 years in a leadership role.
- Strong understanding of healthcare markets including reimbursement regulatory and clinical landscapes.
- Digital marketing experience.
Preferred Nice to have:
- Proven track record of developing and executing successful downstream marketing plans for new therapies or medical technologies.
- Embrace innovative technologies and strategies to enhance customer engagement and marketing effectiveness leveraging data analytics performance metrics and customer insights to inform strategic planning.
- Exceptional leadership and team-building skills with experience managing and developing marketing teams. Demonstrated ability to inspire teams.
- Innovative thinker with a passion for marketing.
- Excellent communication analytical and project management abilities.
- Passion for innovation and improving patient outcomes through transformative therapies.
- Focused on achieving measurable outcomes and driving business growth.
- Experience in direct to consumer engagement in either the healthcare or consumer goods space.
- Ability to travel: 35%
Onsite
At Medtronic we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. Were working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits resources and competitive compensation plans designed to support you at every career and life stage.
The following benefits and additional compensation are available to those regular employees who work 20 hours per week: Health Dental and vision insuranceHealth Savings AccountHealthcare Flexible Spending AccountLife insurance Long-term disability leaveDependent daycare spending accountTuition assistance/reimbursement andSimple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees:Incentive plans 401(k) plan plus employer contribution and matchShort-term disabilityPaid time offPaid holidaysEmployee Stock Purchase PlanEmployee Assistance ProgramNon-qualified Retirement Plan Supplement (subject to IRS earning minimums) andCapital Accumulation Plan (available to Vice Presidents and above or subject to IRS earning minimums).
Regular employees are those who are not temporary such as interns. Temporary employees are eligible for paid sick time as required under applicable state law and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below:
Medtronic benefits and compensation plans
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission to alleviate pain restore health and extend life unites a global team of 95000 passionate people.
We are engineers at heart putting ambitious ideas to work to generate real solutions for real people. From the R&D lab to the factory floor to the conference room every one of us experiments creates builds improves and solves. We have the talent diverse perspectives and guts to engineer the extraordinary.
Learn more about our business mission and our commitment to diversity here.
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic Inc. (Medtronic) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County you can findhere a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Required Experience:
Director
Employment Type
Full-Time
