Public Relations & Content Lead
Public Relations & Content Lead
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
This role is located at Regal Rexnords Global Headquarters in Milwaukee WI and is hybrid: 3 days in-office per week and 2 days remote.
SCOPE OF ROLE
The Public Relations & Content Lead will oversee cross-functional PR earned media and content writing strategies to build awareness of Regal Rexnords capabilities in key industries. This role will collaborate with the marketing management team to drive leads down the funnel with metric-driven solutions-focused industry content.
This role also supports the creation and execution of both internal and external executive communication and will work with leadership across the organization to achieve a holistic approach to communication.
MAJOR RESPONSIBILITIES
Lead content team in the planning creation and deployment of industry marketing content with the intent of generating awareness and interest in Regal Rexnord industry solutions resulting in MQLs. Lead the creation of content to nurture leads and drive down the funnel to SQLs
Deploy a cross-functional approach to content strategy by collaborating across Business Units and Segments to achieve integrated marketing goals and promote the total Regal Rexnord solutions offering
Support marketing teams in executing a comprehensive PR and paid media plan working across Business Units and Segments to achieve a holistic GTM approach
Coordinate PR tactics with US and Europe-based agency partners
Lead PR and media relations strategies at Tier 1 tradeshows and support Tier 2 tradeshows as determined by business goals. Provide PR and corporate communications support as needed
Work with the market intelligence team to identify leading market opportunities and adapt content plan accordingly understanding industry trends and competitive activity
Coordinate IPS Segment communications including the monthly Commercial team newsletter
Support Segment communications leaders to create a cohesive internal communication plan linked to the Executive Leadership Team global strategy
Perform other duties as assigned
MINIMUM QUALIFICATIONS
A bachelors degree in public relations communication or marketing
5-7 years of experience in public relations and internal/external communications at a B2B agency or organization
Knowledge of best practices and trends in content strategy marketing communications digital and social comms public relations and media relations including experience communicating effectively across paid earned shared and owned channels
Exceptional writing and content editing background with strong attention to detail
Experience writing for technical audiences including engineers and SMEs
Ability to understand current industry trends and apply key learnings to content strategy
Ability to collaborate with and communicate across all leadership levels of the organization
Ability to successfully manage multiple projects simultaneously while adhering to deadlines and campaign goals
Self-starter with a strong desire to learn and contribute
Strong prioritization organization and project management skills
Ability to travel domestically up to 20%
Experience and Skills Desired:
Experience developing and deploying B2B marketing content and PR tactics
Experience with SEO and SEM tactics
Experience using AI platforms to increase efficiency and productivity
Core Competencies:
Customer Focus Builds strong customer relationships and delivering customer-centric solutions
Business Insight Applies knowledge of business and the marketplace to advance the organizations goals
Communicates Effectively Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences
Instills Trust Gains the confidence and trust of others through honesty integrity and authenticity
Self-Development Actively seeks new ways to grow and be challenged using both formal and informal development channels
Candidates must be eligible to work in the United States without requiring company sponsorship to obtain or keep U.S. work authorization.
Benefits
- Medical Dental Vision and Prescription Drug Coverage
- Spending accounts (HSA Health Care FSA and Dependent Care FSA)
- Paid Time Off and Holidays
- 401k Retirement Plan with Matching Employer Contributions
- Life and Accidental Death & Dismemberment (AD&D) Insurance
- Paid Leaves
- Tuition Assistance
About Regal Rexnord
Regal Rexnord is a publicly held global industrial manufacturer with 30000 associates around the world who help create a better tomorrow by providing sustainable solutions that power transmit and control motion. The Companys electric motors and air moving subsystems provide the power to create motion. A portfolio of highly engineered power transmission components and subsystems efficiently transmits motion to power industrial applications. The Companys automation offering comprised of controls actuators drives and precision motors controls motion in applications ranging from factory automation to precision control in surgical tools.
The Companys end markets benefit from meaningful secular demand tailwinds and include factory automation food & beverage aerospace medical data center warehouse alternative energy residential and commercial buildings general industrial construction metals and mining and agriculture.
Regal Rexnord is comprised of three operating segments: Industrial Powertrain Solutions Power Efficiency Solutions and Automation & Motion Control. Regal Rexnord has offices and manufacturing sales and service facilities worldwide. For more information including a copy of our Sustainability Report visit .
Equal Employment Opportunity Statement
Regal Rexnord is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex/gender sexual orientation gender identity pregnancy age ancestry national origin genetic information marital status citizenship status (unless required by the applicable law or government contract) disability or protected veteran status or any other status or characteristic protected by law. Regal Rexnord is committed to a diverse and inclusive workforce. We are committed to building a team that represents diverse and inclusive backgrounds perspectives and skills. If youd like to view a copy of the companys affirmative action plan for protected veterans/individuals with disabilities or policy statement please email you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application please e-mail
Employment Type
Full-Time
