Marketing Manager - Healthcare
Marketing Manager - Healthcare
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Ecolab healthcare strives to be the global expert in delivering cleaner safer and healthier environments for our hospital customers. Our work directly impacts the quality-of-care patients and their families receive. Within our dynamic and collaborative environment the Healthcare Marketing team plays a significant role in making the Healthcare vision a reality and has broad exposure to various aspects of the business.
The Marketing Manager is a leading role in Healthcare Marketing Team. This person will be responsible for the downstream execution of the Healthcare Europe marketing strategy.
The role requires an individual who can function at both a strategic and tactical level. In this role you will develop an in-depth understanding of Ecolabs healthcare customers to:
Create and collaborate on execution of marketing strategy and plans as well as sales enablement in respective market
Lead commercialization efforts to ensure effective product launches across respective market
Build a seamless execution and communication to ensure that entire region receive necessary support
Support Sales Team to grow revenue increase profitability and market share.
This role is highly visible and cross-functional requiring significant collaboration with other functions (Marketing Sales Finance R&D etc.) communication with executive management and extensive work with customers societies and partners. The successful candidate will demonstrate strong communication collaboration and leadership abilities passion for customers high energy and commitment to help solve big problems. The position will report directly to the European Multichannel Marketing Leader.
Main Responsibilities
Support sales growth retention and profitability of Healthcare division through strategic planning and execution of marketing programs.
Develop in-depth customer and market knowledge keeping up to date with customer trends through regular VOC field visits and relevant industry associations. Communicate market needs and opportunities to the wider local & EU team to support innovation pipelines.
Find opportunities to generate evidence to support Ecolab solutions. Drive a total solution for the responsible segments aimed at senior C-suite stakeholders within the Healthcare environment.
Develop short and long-term strategy and execution plan for digital marketing. Leverage customers relationship to develop in-depth market knowledge.
Manage the KOL network for specific segments
Support the growth of business based on on-going market research campaign development and roll out pricing strategies and budgeting/forecasting.
Create and execute marketing campaigns and customer events to promote brand awareness
Developing and implementing strategies and plans for: o Product Launches o Manage Phase in Phase out process o Sales Enablement and Product Training o Competitive Intelligence o Market assessment
Collaborate with critical functions including Sales Finance R&D Scientific Marketing.
Remain current on market standards association guidelines and related government regulations
Leading/influencing commercial projects
Assist in developing training programs and sales tools to support the sales force in response to customer and competitive needs.
Work collaboratively with European Marketing Portfolio Managers and Strategic Marketing team to share best practice.
Travel 25% based on need customer face to face interaction and team support
Basic Qualifications
Bachelors degree with 10 years professional sales & marketing experience; or
MBA with 5 years of professional sales & marketing experience
Experience working in a matrix environment
Fluency in English and local language
Preferred Qualifications
Proven ability to work independently while handling multiple tasks
Ability to work with minimal supervision and navigate matrix organizations to achieve business results
Ability to exhibit team leadership; motivate and inspire teams to achieve their highest potential and communicate a sense of vision and mission.
Ability to create an environment that encourages breakthrough thinking can move new ideas forward
Well-developed and proven leadership strategic thinking & business acumen
Previous experience in the healthcare space
Strong oral and written communication skills organizational skills good attention to detail and use of sound judgment in a fast-paced environment
Experience creating customer-facing presentations with visibility to top executives
Sales experience either for Ecolab or elsewhere
CRM experience and aptitude a strong plus (preferably )
International cultural awareness and international business experience
Ecolabs commitment to diversity equity and inclusion (DE&I) reflects our longstanding value of working together to integrate diverse perspectives to challenge ourselves reach our goals and do whats right.
Required Experience:
Manager
Employment Type
Full-Time
