Marketing Manager, Music and Union Station Sponsorships
Marketing Manager, Music and Union Station Sponsorships
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Job Description
Work Location:
Toronto Ontario CanadaHours:
37.5Line of Business:
MarketingPay Details:
$91200 - $136800 CADTD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.
As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Job Description:
The Integrated Marketing Planning team partners with our business units channels and marketing specialists to design world class marketing strategies and campaigns that drive shareholder value and customer loyalty. Our team acts as leaders on all aspects of marketing influencing the business strategy while ensuring TD brand is protected and delivered in the customer experience. As part of Marketing the Integrated Marketing Planning team operates in a Flexible Hybrid office model.
Job Description
Reporting to the Senior Marketing Manager Music and Union Station Sponsorships the Marketing Manager will focus on developing marketing strategies executing sponsorship campaigns and building relationships with external properties to deliver KPIs. They will also act as a highly seasoned professional within their own area of specialty leading cross-functional teams or projects and manages the development and execution of marketing plans and programs by designing and delivering marketing solutions consistent with TDs marketing standards and strategies.
Marketing Strategies and Plans: Understand sponsorship industry and growth drivers develop a vision of market channel and segment potential help to develop value propositions and proof points that further our competitive advantage and translate business strategies into marketing plans.
Deliver and Monitor Results: Ensure stated objectives are delivered on plan and analyzes past results and makes recommendations to maximize ROI. Evaluate effectiveness of in market activity and effectively communicate the results
Consumer Insights and Trends: Leverage market research and apply customer insights to marketing campaigns/programs. Interpret the industry environment recommend course of action and best practices to improve products processes or services
Build and Protect the Brand: Ensure campaigns support the brand and are designed for a positive customer experience. Understand customer journeys and supports the business to deliver the brand through customer experience.
Analysis and Problem Solving: Use critical thinking to exercise judgement and identify the problem to solve engage stakeholders from different groups to gather data and draw insights from it. Leverage data combined with judgment and intuition to make recommendations and drive action.
Influencing and relationship management: Build and manage strong relationships with Agencies Business Units Marketing Partners Legal and Compliance and other internal teams to deliver effective marketing programs.
Budget and Project Management: Manage projects in the most effective way (on time on target on budget) from initiation to completion. Lead multi-functional teams and agency partners through the project. Track and manage budget against plan meeting all financial reporting requirements.
Expertise in sponsorship property management including contract compliance agreement negotiations marketing strategy builds event execution celebrity talent engagement and develop LOB integrations to support segment and business priorities driving strong brand and ROI outcomes.
Deep understanding of brand activation and marketing measurement tools and metrics with expertise in communicating concise and compelling insight-driven strategies.
Key contributor to property contract negotiation strategies managing sensitive data business case development and critically assessing new opportunities future-proofing the TD sponsorship roadmap endorsing a growth and profitable mindset for the bank.
Exceptional relationship maturity and communication skills with an ability to foster constructive and collaborative connections influence without authority driving progress efficiencies and trust with external property leaders creative and media agency partners internal executive stakeholders TD legal and COEs.
Knowledge of the competitive sponsorship landscape and a strong understanding of innovation trends in order to identify unique opportunities and engage fans in new and breakthrough ways.
Job Requirements
Undergraduate degree or relevant professional certifications designations or equivalent required
7 years relevant experience
A self-motivator with excellent organizational and communications skills to influence prioritize and multi-task in a collaborative or independent setting
Advanced knowledge of multiple marketing principles and disciplines strategy development consulting principles lines of businesses supported and product/customer markets and proven ability to drive business results
Experienced in relationship management work collaboratively and build relationships across teams and functions including agency and internal partners
Skill in using computer applications including MS Office
Who We Are:
TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we deliver legendary customer experiences to over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to the Bank those we serve and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers communities and colleagues.
TD is deeply committed to being a leader in customer experience that is why we believe that all colleagues no matter where they work are customer facing. As we build our business and deliver on our strategy we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether youve got years of banking experience or are just starting your career in financial services we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs were here to support you towards your goals. As an organization we keep growing and so will you.
Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more
Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.
Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.
Colleague Development
If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience or you want to coach and inspire your colleagues there are many different career paths within our organization at TD and were committed to helping you identify opportunities that support your goals.
Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.
Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.
We look forward to hearing from you!
Language Requirement (Quebec only):
Sans ObjetRequired Experience:
Manager
Employment Type
Full-Time
