Assistant Director, Communications and Marketing
Assistant Director, Communications and Marketing
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Rutgers The State University of New Jersey is seeking an Assistant Director Communications and Marketing for the Deans Office within the School of Engineering. Among the key duties of the position are the following: Collaborates to develop and implement strategic marketing plans for the School of Engineering including its seven departments and graduate and undergraduate programs. Works with committees and individuals across the school to plan the marketing for academic programs (undergraduate graduate and continuing education) of the school and general awareness. Operationalizes those plans through activities including digital advertising digital marketing paid search Google ads paid social organic search print materials and other appropriate tactics. Analyzes marketing and recruitment data to assure the effectiveness of the plans and activities. Provides reports and analyses to deans administrators and others and adjusts strategies and tactics appropriately based on the analyses. Performs professional work that requires specialized knowledge of marketing strategies and tactics including digital marketing and analytics and requires understanding and application of marketing theories principles and practices. Provides support for content creation related to social media school and department websites and print materials events including convocation and Medal of Excellence awards dinner and alumni engagement through newsletters and other publications. Collaborates on the overall communication and marketing plan for a the school.
Overview
Rutgers The State University of New Jersey is a leading national research university and the State of New Jerseys preeminent comprehensive public institution of higher education. As one of the largest employers in the State of New Jersey Rutgers University is committed not only to the students and the State that we serve but also to the faculty and staff who work on our campuses. For two consecutive years Rutgers is ranked on Forbes list of Americas Best Large Employers. Rutgers holds #64 of 500 employers and is the #1 New Jersey employer on the publications 2023 list. Rutgers commitment to its employees includes maintaining and fostering a safe diverse and respectful workplace environment creating employment opportunities for our nations military veterans and ensuring accessibility and accommodation for individuals with disabilities.
Preferred Qualifications
Masters degree in marketing. Salesforce knowledge.
Required Experience:
Director
Employment Type
Full-Time
