Analyst, Growth Marketing (Alternate Solutions Group)
Analyst, Growth Marketing (Alternate Solutions Group)
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Job Description
Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.
At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC please visit
What Youll Be Doing
CIBCs Global Markets business focuses on delivering expert financial and economic analysis and savvy deal-making capabilitiesto clients in Canada and around the world. The Global Markets team supports fixed income foreign exchange commodities derivatives equities and growth markets and is focused on building a strong innovative relationship-oriented bank.
Within CIBC Global Markets the Alternate Solutions Group (ASG) was launched in 2013 with a mandate to develop innovative and creative technology-driven capital markets solutions. This group is an unconventional capital markets organization that combines the innovative spirit and agility of a FinTech startup with the financial strength and strong governance protocol of a major financial institution. ASG has been recognized as a global leader in providing disruptive technological capital markets solutions in several product areas including Cross Border Payments Dynamic Currency Conversion and Foreign Cash . ASGs client base stretches from some of the largest banks in the world to corporates to CIBCs retail clients.
We are hiring on the Global Payment Services (GPS) team a leading product in ASG. GPS offers Retail & Corporate clients the ability to send and receive funds globally in their preferred payment method and currency. We are looking for a highly motivated individual to join our Global Payment Services (GPS) team a leading product in ASG. as a Growth Marketer. This fully on-site role blends growth marketing and product promotion responsibilities with a focus on driving awareness increasing usage and boosting revenue for ASGs financial products including GPS solutions.
The ideal candidate will possess an entrepreneurial mindset practical experience in digital marketing and a solid understanding of product development lifecycles. In this role you will work closely with cross-functional teams to develop strategies implement campaigns and deliver exceptional features that align with customer needs.
At CIBC we enable the work environment most optimal for you to thrive in your role. To successfully perform the work you will be on-site full-time.
How Youll Succeed
Growth Marketing - Develop and execute effective marketing strategy for GPS products and services encompassing programmatic social mass media and owned channel exposures (email app push) to achieve business goals. Manage campaigns across display video and audio platforms leveraging tools like DV360 TTD and Amazon. Set and monitor KPIs aligned with business objectives using data to optimize campaigns and inform new strategies. Identify and implement marketing technology stack improvements to enhance efficiency and scalability. Collaborate with enterprise marketing agencies and internal teams to ensure alignment and consistency across all marketing efforts while staying updated on industry trends and identify new marketing opportunities.
Product Development and Delivery - Monitor product performance metrics and user feedback leveraging insights to drive continuous improvement and innovation. Partner with the Product Growth team to prioritize client feedback and identify new use cases and revenue opportunities. Collaborate with engineering design and risk teams to translate business requirements into actionable user stories and specifications. Facilitate sprint planning reviews and retrospectives to ensure timely delivery of high-quality features.
Leveraging Analytical Skills - Utilize data analytics tools to identify analyze and interpret patterns in complex data sets providing actionable insights and recommendations for marketing strategy. Monitor and track campaign performance and spend/ effectiveness metrics responding proactively to anomalies and trends. Conduct comprehensive research to identify business trends and opportunities that align with product development goals.
Collaboration and Stakeholder Management - Foster a collaborative environment by supporting team members through knowledge sharing and effective problem-solving. Build strong internal relationships with stakeholders to ensure alignment and support for product initiatives. Establish clear context and direction when assigning work to team members ensuring alignment with product goals and objectives.
Who You Are
You can demonstrate a minimum 1 year of experience as a growth marketer for digital products and 1 years of experience as a Product Owner or in a similar product management role.
You have hands-on experience e managing programmatic media campaigns and owned channels.
You have attained a strong understanding of the marketing funnel customer segmentation and audience targeting.
You have proven experience managing campaigns to multiple strict KPIs from awareness action attribution conversion tracking
You have a strong understanding of technology foreign exchange payments and capital markets.
You have experience in customer segmentation targeting and optimizing audience lists (internal and new acquisitions via buying platforms)
You have an entrepreneurial mindset with the ability to thrive in a fast-paced high-pressure environment.
You are technically savvy. Proficiency in data analytics tools (e.g. SQL Excel) and experience with data visualization tools particularly Power BI Tableau Python Pandas Data Frames NumPy Power BI. PCEP certification required.
You have acquired strong communication and stakeholder management skills and can demonstrate proven ability to prioritize competing demands and deliver results.
Values matter to you. You bring your real self to work and you embrace our values trust teamwork and accountability.
What CIBC Offers
At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career rather than just a paycheck.
We work to recognize you in meaningful personalized ways including a competitive salary incentive pay banking benefits a benefits program* defined benefit pension plan* an employee share purchase plan a vacation offering wellbeing support and MomentMakers our social points-based recognition program.
Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
*Subject to plan and program terms and conditions
What you need to know
CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact
You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit.
We may ask you to complete an attribute-based assessment and other skills tests (such as simulation coding French proficiency MS Office). Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.
Job Location
Toronto-161 Bay St. 4thEmployment Type
RegularWeekly Hours
37.5Skills
Business Customer Relationship Management (CRM) Customer Relationships Hiring Office AdministrationRequired Experience:
IC
Employment Type
Full-Time
