Job Summary
The Director of Marketing and Communications Director in Student Affairs executes monitors and evaluates marketing and communications strategy for the leadership of the division and all functional areas comprised within it. Responsibilities include coordinating all promotional informational and public relations efforts to support the objectives for the division using all relevant and appropriate means in compliance with the branding online and social media guidelines of the institution. This position coordinates with campus partners including UTAs Messaging Marketing and Engagement ( MME ) team to maximize promotional efforts to all appropriate constituencies. This role supervises the Marketing and Communications team (MarComm) including an Associate Director Assistant Director Coordinator and student interns and ambassadors.
Essential Duties And Responsibilities
Oversee all internal and external communications to include creating editing and approving promotional items involving brochures flyers press releases print and digital media and similar items for Student Affairs through development and supervision of the MarComm team. Develop comprehensive marketing and communication strategies for the overall division including print materials web content and social media. Contribute to the development of comprehensive marketing and communication plans for departments within the division in collaboration with their personnel. Works with department leadership to identify and develop targeted communications for sharing on relevant online and social media resources. Manage division-wide requests for marketing support with the MarComm team. Coordinate Commencement with the Mark Comm team and support other activities & events as requested for the Vice President for Student Affairs. Ensure an engaging dynamic comprehensive web presence exists for the division as well as the various functional areas. Maintain knowledge and working understanding in emerging trends technologies and best practices in marketing and communication with the ability to articulate clearly to others. Collaborate on promotional efforts with other areas of campus including MME Admissions Student Success Development & Alumni Relations and others as appropriate. Provide marketing & communications support to these units as needed. Identify and promote relevant information and news to internal sources like university-wide publications as well as external sources such media and relevant community organizations. Work collaboratively with MME to ensure compliance with UTAs marketing and communications standards for division and departmental items. Serve on departmental divisional and/or university-wide committees/ Perform other relevant duties as assigned.
Minimum Qualifications
Bachelors degree in a field related to marketing and communication. Five (5) years of professional experience in marketing and communication efforts in a higher education context.
Preferred Qualifications
Masters degree in a field related to marketing and communication. Six (6) or more years of professional experience in marketing and communication efforts for a Student Affairs division.
Work Schedule
Monday Friday 8:00 AM 5:00 PM Some evenings and weekends as required for relevant programs and activities.
Required Experience:
Director