CRM Marketing - Competitive Strategy Manager
CRM Marketing - Competitive Strategy Manager
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$ 124000 - 186000
1 Vacancy
Job Description
At Medtronic you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all. Youll lead with purpose breaking down barriers to innovation in a more connected compassionate world.
A Day in the Life
The Marketing Competitive Strategy Manager is the CRM-level subject matter expert on CRM competitive market dynamics product lines and positioning of CRM projects managing CRM-level competitive intelligence and response strategies and coordinating the CRM Competitive Council (comprised of CRM and OU-competitive leads and global partners for the extended council) to guide CRM-wide competitive strategy.At Medtronic we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. Were working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.
A Day in the Life:
The Marketing Competitive Strategy Manager begins the day prioritizing emails that may have arrived overnight from global partners and reviews any news releases regulatory site updates and field reports of competitive activity. You may need to work with the commercial teams to respond to a product announcement press release or competitive quality action and work with the commercial competitive leads to provide consistency across the commercial efforts. Its time to listen to a competitive investor call create an email summary of CRM-specific performance claims and pipelines and share with key stakeholders. A call from a field rep may require referral to a commercial colleague or you may point the caller to an online resource like the CRM competitive manual library that you just updated yesterday. An enterprise account manager may need help working with a client request for competitive positioning and you provide them with the CRM product matrix. You can catch up on your emails and schedule the next CRM competitive council meeting where you and the commercial competitive leads will meet and share information on the latest competitive activity and work to coordinate competitive campaigns as we continue to gain share across CRM.
Responsibilities:
Monitor the CRM space for competitive threats and information including but not limited to:
Competitive product announcements
Competitive press releases impacting the CRM market
Competitive quality actions
Competitive advertising and promotion
Competitive clinical data presentations and publications
Competitive investor relations calls and meetings
FDA and other regulatory filings and announcements
Customer feedback and field insights on competitive claims and activities
Work with CRM strategy partners to supplement product pipelines portfolio positioning and pricing
Work with CRM commercial marketing to provide input and guidance for a consistent approach to messaging and training related to competitive activity across the CRM spectrum
Work with CRM commercial marketing to drive consistency in materials language tone and format for competitive collateral sales training and other programs and tools
Liaise with other OU marketing and competitive product experts as needed to provide and obtain insight into broader competitive activity
Maintain centralized competitive information for use by other Medtronic personnel including but not limited to:
Competitive product manuals and labeling
Competitive product performance reports
Competitive specifications for comparison purposes ()
Lead monthly CRM Competitive Council meetings and facilitate action items
Lead quarterly extended CRM Competitive Council (including regions/global) meeting and facilitate action items
Provide input on competitive activities to leadership for strat plan development
Provide competitive risks and opportunities to CRM leadership on a quarterly basis
Deliverables:
Quarterly competitive analysis
Product matrix (updated quarterly MedReview)
Products offered spreadsheet (updated quarterly)
CRM Crosswalks site (to match product matrix)
Maintain CRM product manuals library ()
Maintain CRM product performance library
Must Have:
A Bachelors degree and 5 years of Clinical and Field Marketing experience or an advanced degree and 3 years of experience.
Nice to Have:
Product knowledge across CRM devices and services
Ability to coordinate among different teams across different product lines to provide consistency and coordination of competitive knowledge and messaging
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits resources and competitive compensation plans designed to support you at every career and life stage.
The following benefits and additional compensation are available to those regular employees who work 20 hours per week: Health Dental and vision insuranceHealth Savings AccountHealthcare Flexible Spending AccountLife insurance Long-term disability leaveDependent daycare spending accountTuition assistance/reimbursement andSimple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees:Incentive plans 401(k) plan plus employer contribution and matchShort-term disabilityPaid time offPaid holidaysEmployee Stock Purchase PlanEmployee Assistance ProgramNon-qualified Retirement Plan Supplement (subject to IRS earning minimums) andCapital Accumulation Plan (available to Vice Presidents and above or subject to IRS earning minimums).
Regular employees are those who are not temporary such as interns. Temporary employees are eligible for paid sick time as required under applicable state law and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below:
Medtronic benefits and compensation plans
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission to alleviate pain restore health and extend life unites a global team of 95000 passionate people.
We are engineers at heart putting ambitious ideas to work to generate real solutions for real people. From the R&D lab to the factory floor to the conference room every one of us experiments creates builds improves and solves. We have the talent diverse perspectives and guts to engineer the extraordinary.
Learn more about our business mission and our commitment to diversity here.
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic Inc. (Medtronic) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County you can findhere a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Required Experience:
Manager
Employment Type
Full-Time
