Marketing Strategy and Planning Manager - LIONS Learning
Marketing Strategy and Planning Manager - LIONS Learning
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Job Description
LIONS Division showcases global best practice in creativity effective and impactful marketing. We set the global benchmark in creative and effective marketing and through our insight and advisory services enable brands and their partners to reach and exceed it.
We provide a suite of solutions that connect inform and unlock potential for people and businesses covering events intelligence training and advisory services. Our five-day Festival in Cannes France is the meeting place for the global marketing community and a celebration of the worlds most excellent and effective work.
This role is based in our High Holborn London Office
Role overview
As the Marketing Strategy and Planning Manager at LIONS Learning your role plays a vital part in building product awareness generating demand and collaborating with the commercial team to drive product growth across the LIONS Learning pillar.
This is a highly strategic position across a growing and evolving product portfolio within an established business.
As the business products and product portfolio grow and develop so will the role and your opportunities for development.
Key accountabilities
- Responsible for the delivery of go-to-market planning and execution across B2B lead generation B2C ecommerce revenue generation and alumni engagement for all LIONS Learning marketing campaigns globally.
- Build an active community of brand advocates in our growing base of course alumni.
- Youll communicate with partners customers and internal stakeholders regularly to ensure the marketing strategy continues to answer clear customer needs. Ensuring a consistent feedback loop with the overall market that feeds into marketing activity.
- Work alongside the Divisional PR team to land strategic storytelling and key messaging for Learning products.
- Own delivery of detailed creative campaign briefs ensuring all assets are considered in ahead of time to clear deadlines and meet overall campaign objectives.
- Build and drive approval of key campaign assets including emails and deliver to a timely manner ensuring that deadlines are met.
- Ensure that all comms are briefed in ahead of time with our planning tool and contribute towards the comms calendars for all Learning products.
- Collaborate with the LIONS product & propositions marketing team on customer retention frameworks informing sales enablement process and progress.
- Work closely with internal stakeholders to ensure commercial alignment on strategic goals messaging and execution. Facilitate communication ensuring that marketing initiatives support sales objectives and that commercial teams have adequate tools and information they need to engage with prospects.
- Responsible for reporting - setting KPIs at the beginning of a campaign briefing the relevant teams in capturing the right information and ensuring a live dashboard is produced managing internal team expectations setting clear reporting pathways and managing campaign wash-ups post-campaign.
- Be a champion for the marketing strategy & planning discipline in the Marketing Department and lead by example with our manifesto outlined in the team playbook.
- Build a strong network of prospects and customers leveraging this knowledge to inform insight-led marketing strategies and plans that answer clear customer needs.
- You are an advocate and ally for diversity equity and inclusion
- You are a connector working hard to ensure people and projects are not inadvertently siloed or silenced
This list is not exhaustive and there may be other activities you are required to deliver.
Qualifications :
- Experience in building a sustainable marketing engine for a product suite that crosses B2C and B2B - with specific consideration given to paid media email nurture and supporting partnerships to drive results
- Embrace regular change and move at speed to execute on an exciting new product in the market
- Worked on new product releases and built go to market campaigns from scratch
- Email marketing expertise particularly in journey mapping and automation - and building emails and managing approval processes
- Experience in lead management clear reporting and conversion optimisation
- Strong project management abilities cross-functional team collaboration skills and experience working with multiple stakeholders of varying seniority
- Youre able to manage multiple workstreams simultaneously
Additional Information :
We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
- Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
- Time out: 25 days annual leave rising to 27 days after two years plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance mental health first aiders a healthy living subsidy access to health apps and more
- Recognition for great work with global awards and kudos programmes
- As an international company the chance to collaborate with teams around the world
Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.
At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
