Manager - Digital Measurement

The Digital Measurement Manager will support and optimize Sobis digital analytics operations with a strong focus on implementing managing and enhancing measurement within GA4 and GTM. This role reporting to the Digital Performance and Measurement Lead will ensure accurate and consistent data collection enabling robust insights across digital touchpoints. By integrating analytics with other key data sets such as paid media and healthcare data the Manager will drive a comprehensive understanding of digital campaign performance and user behavior. This position sits within our Omnichannel Center of Excellence- supporting all Sobi North America brands and enterprise initiatives- and partners cross-functionally to align analytics with organizational goals advancing Sobis data-driven marketing strategies through innovation and precision.

Duties and Responsibilities:
Primary responsibilities include the following (other duties may be assigned):

• Oversee the integration of digital measurement data (web analytics paid media) with other data sources creating cohesive insights that tell a complete story across digital touchpoints.
• Lead web analytics operations with a focus on implementing managing and optimizing measurement frameworks in GA4 and GTM.
• Partner with marketing data management and data science teams to design and maintain data integrations that align digital insights with other key data sets (e.g. claims specialty pharmacy data).
• Develop and present tailored reports with deep insights on digital campaign performance user behavior and conversion metrics that inform Sobis patient & HCP centered strategies.
• Act as the digital measurement expert guiding the team in data best practices and ensuring accurate consistent data collection and interpretation across platforms.
• Contribute to paid media analytics by implementing measurement strategies that reveal the impact of Sobis digital advertising efforts.
• Manage external reporting and analytics partners to drive execution and deliver on key objectives.
• Collaborate with internal stakeholders across marketing medical and compliance teams to ensure measurement strategies are aligned with organizational goals and regulatory requirements.
• Explore and integrate AI/automation tools to enhance analytics efficiency and precision.

Qualifications :

• REQUIRED:
  • Extensive experience with GA4 GTM and other digital analytics platforms with strong skills in tagging event tracking and data layer management.
  • Proficiency in synthesizing digital measurement with other data sets (paid media healthcare-specific datasets) to derive meaningful patient-oriented insights.
  • Deep understanding of digital media ecosystems especially paid media metrics and campaign measurement strategies
  • Demonstrated ability to communicate complex data stories clearly and effectively to diverse audiences from executive stakeholders to technical teams.
  • Familiarity with data visualization tools (e.g. Tableau Domo) and experience in translating analytics into strategic recommendations.
  • Background in healthcare data especially rare disease or specialty markets is a strong advantage.
  • 5 years of experience working with website analytics paid media paid search and other digital data sources either in-house or at an agency (pharma experience a plus).
  • Proven background in consistently delivering high-impact digital analytics
  • Deep understanding of core digital tactics platforms and supporting analytics- Websites SEO/M Display Digital Media Email Social etc
  • Passion for data measuring digital programs and bringing data to life through visualization and dashboarding
  • Proficiency in Tableau Google Analytics Suite- GA Looker Big Query; SQL
  • Experience with Salesforce Marketing Cloud & Veeva CRM
  • Ability to identify insights and make actionable for marketing teams and executive leadership
  • Demonstrated ability to independently drive projects to completion
  • Ability to lead and challenge others in a fast-paced highly matrixed work environment
  • Ability to handle multiple responsibilities prioritize and navigate the efficient path to results
     
• PREFERRED:
  • 2 years of experience in HCP Patient & Disease State advertising experience
  • 2 years of experience in rare disease or specialty-distributed products
  • Experience working at a biotech/pharmaceutical company or a company that supports the biotech/pharmaceutical industry

Key Leadership behavioral competencies & personal characteristics:

• Willing to have the direct and honest conversation which at times is uncomfortable. Not afraid to confront the facts (or be confronted) and develop a plan to move forward.
• Competitive spirit and drive to win. Strong sense of initiative internal motivation and an unrelenting focus on results.
• Openness to feedback and coaching with a strong orientation towards continual learning and improvement. Ability to solicit accept and provide direct feedback without defensiveness.
• Capacity to function in a highly complex company with ease and fluidity while driving and influencing results.
• A strong sense of curiosity collaborative mindset and a patient-focused approach to solving complex challenges.
• Solutions-oriented strong analytical and presentation skills
• Entrepreneurial flexible yet results focused.
• High degree of intellectual curiosity honesty and capability.
• Low ego and humble in spirit despite his/her track record of outstanding performance.

Additional Information :

Compensation and Total Rewards at Sobi

At Sobi we are dedicated to providing our employees with a comprehensive and industry-competitive total rewards package. Our compensation philosophy is designed to recognize and reward talent ensuring that your contributions are valued and reflected in your overall rewards.

Your total compensation at Sobi goes beyond just your base salary and annual bonus. It also includes a robust suite of benefits such as:

• A competitive 401(k) match to support your financial future.
• Tuition and wellness reimbursements to invest in your personal and professional growth.
• A comprehensive medical dental and vision package to prioritize your health and well-being.
• Additional recognition awards to celebrate your achievements.

The base salary range for this role is $106000 - $145000. Each individual offer will be determined based on several factors including your experience qualifications and location. Additionally this role is eligible for both short-term and long-term bonuses as outlined in the plan details.

All Sobi employees need to demonstrate behaviors in line with Sobis core values: Care Ambition Urgency Ownership and Partnership. Are you ready to be on the Sobi team Come join a culture that empowers every person to be the person that makes a difference for rare disease.

Why Join Us

We are a global company with over 1700 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins and a Board with a stellar track record were ready to take on the worlds diseases ailments and adversity. Our people believe they have the power to make a positive impact in others lives because thats exactly what we do here. If youre seeking a career that taps into your talents in a way that makes the world a better healthier place we just may have a job for you.

We know our employees are our most valuable asset and our culture conveys that. We offer a competitive benefits package to support the health and happiness of our staff.

Sobi Culture

At Sobi we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases and have used this knowledge to shape our business to find new ways of helping them.

As a specialized biopharmaceutical company we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one but we know we cant change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients partners and stakeholders across the entire value chain. Together we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.

An Equal Opportunity Employer

Sobi is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Sobi are based on business needs job requirements and individual qualifications without regard to race color religion or belief national social or ethnic origin sex (including pregnancy) age physical mental or sensory disability HIV Status sexual orientation gender identity protected veterans and/or expression marital civil union or domestic partnership status past or present military service family medical history or genetic information family or parental status or any other status or protected groups by the laws or regulations in the locations where we operate.

Sobi is an affirmative action and equal opportunity employer. Disabled/Veterans. If you are a qualified individual with a disability or a disabled veteran you may request a reasonable accommodation if you are unable or limited in your ability to use or access this website to apply for a vacancy as a result of your disability. You can request reasonable accommodations by sending an email to

COVID-19 Policy

For the safety of our employees and all individuals with whom we interact professionally Sobi North America requires all new hires in the U.S. to be fully vaccinated for COVID-19 with proof of vaccination status. We will consider requests for reasonable medical or religious accommodations as well as any state-specific exemptions as required by applicable law.