Global Brand Director, Vyndaqel
Global Brand Director, Vyndaqel
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$ 156600 - 261000
1 Vacancy
Job Description
ROLE SUMMARY
Vyndaqel (Vyndamax in the USA) is the standard of care treatment for a rare cardiac disorder ATTR-CM. Its a fatal disease and left untreated average life expectancy is only three years. The launch of Vyndaqel around the world 4-5 years ago revolutionized the treatment of this disease as it was the first treatment to show a significant mortality benefit for patients.
The focus since launch has been on driving suspicion & diagnosis of this under-diagnosed rare disease and this has proven to be successful with annual sales of >$3bn in the first 9 month of 2024 alone. Vyndaqel is therefore one of Pfizers largest growth drivers. Two new competitors in the ATTR-CM space will launch around the world in the next 9 months however and this requires a shift in focus to competitive positioning and selling.
This role reports to the Global Vyndaqel lead and will work cross-functionally with other members of the global ATTR-CM x-functional team including medical ICO the US organization & a broad range of further functions. This position requires strong HCP marketing experience strategic thinking and agility proven success in establishing partnerships across multiple functions and the ability to lead through a diverse set of stakeholders. The candidate should demonstrate strong communication and analytical skills detail-oriented execution and a proven track record of fostering cross-functional collaboration.
ROLE RESPONSIBILITIES
Lead on two key battlegrounds at the center of our HCP marketing for Vyndaqel
1: Addressing Mode Of Action
- Lead the x-functional global team in defining our strategy and messaging to address competitor attempts to leverage different aspects of their Mode of Action to differentiate vs Vyndaqel / Vyndamax & draw physicians away from the clinical data as a driver of treatment choice. Key areas to manage are:
- TTR Stabilization: Define strategy & material to succinctly explain Vyndaqel / Vyndamaxs data in this area removing any perceived point of differentiation for the competitor and pivot back to our clear clinical data story for the brand
- Silencer vs Stabilizer Debate: Develop clear concise strategy & promotional material to explain the role of TTR in the body address competitor claims that the silencer class is mechanistically superior to stabilizers & pivot back to our clear clinical data story for the brand
- Prepare appropriate internal briefing materials to ensure colleagues are confident on these two complex topics
- Work closely with Global x-functional team to ensure that this material is appropriately integrated into the core Vyndaqel promotional story
- Work with our Med Ed & Congress Lead to integrate these strategies into our congress presence
- Engage with Vyndaqel ICO / USA / EMCO team to both gather insights to aid the design of these materials & support implementation with countries
- Work closely with IIS & ICO colleagues to define both leading indicators of strategy success / failure & implement a market research plan to gather these insight in key markets
2: Mixed-Phenotype & Disassociation of Hereditary & Wild Type Patients
- Lead a cross-functional team to build out our strategy and messaging to address mixed phenotype. This strategy will focus on centring physicians on what truly matters for patients which is their cardiac disease. It will also look to shape the debate on this whole topic which is being driven by a particular competitor without an underpinning set of data
- Ensure that this strategy & messaging equally serves our LCM strategy which requires clear separation of hereditary disease from wild type disease
- Work closely with Global x-functional team & LCM lead to ensure that this material is appropriately integrated into the core Vyndaqel promotional story
- Work with our Med Ed & Congress Lead to integrate these strategies into our congress presence
- Engage with Vyndaqel ICO / USA / EMCO team to both gather insights to aid the design of these materials & support implementation with countries
- Work closely with ISE & ICO colleagues to define both leading indicators of strategy success / failure & implement a market research plan to gather these insight in key markets
Leads 1-2 Global Congresses
- Lead on promotional strategy at the congress setting clear objectives & building out a plan to deliver on it
- Design & oversee in partnership with Sr Managers all booth materials & promotion
- Develop booth staffing & training plan that maximizes the opportunity
- Put appropriate measurement mechanisms in place to understand the impact and plan forfuture congresses
BASIC QUALIFICATIONS
- 8 years Pharmaceutical or biotechnology marketing experience
- BA/BS required MBA oradvanced degree in a related field preferred but not required
- Extensive HCP marketing experience
- Demonstrated ability to work effectively in a team-based environment
- Ability to quickly assume responsibility in complex fast paced environment.
- Strong influence/negotiation skills and relationship management capabilities are a must.
- Ability to bring strategy and analysis to a tactical executable level; results-oriented.
- Strong project and process management skills along with the ability to work on multiple
- tasks and to effectively prioritize.
- Strong marketinganalytical and strategic skills including ability to identify and prioritize strategic challenges and balance short term needs with long-term vision; can manage through ambiguity
- Excellentcommunication and presentation skills
- Achieves results through others across functionsgeographiesand a variety of personalitystyles
- Ability to planorganize focus and executein a fast-paced dynamic environmentwith a high degree of urgency
- Must be mature self-driven and have exceptional learning agility
- A commitment to excellence both in the results achieved and in how they are achieved
- Focused on Pfizer values demonstrates an absolute commitment to adherence to all applicable compliance rules and regulations
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
PREFERRED QUALIFICATIONS
- HCP marketing experience in the US or one of the largest 8 international markets
- Previous regional / global marketing experience
OTHER JOB DETAILS:
- Work Location Assignment: Hybrid; 2-3 days onsite/week in New York HQ Collegeville PA or Any Pfizer Site
- Last Day to Apply: July 20 2025
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care providers name address and the type of payments or other value received generally for public disclosure. Subject to further legal review and statutory or regulatory clarification which Pfizer intends to pursue reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse your name address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Required Experience:
Exec
Employment Type
Full-Time