MarTech Solutions Architect
MarTech Solutions Architect
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Job Description
As a MarTech Solutions Architect you will play a pivotal role in designing implementing and optimizing marketing technology solutions across client engagements. Youll act as the bridge between marketing data and technology teams and provide expert guidance on integrating configuring and leveraging a broad range of marketing platforms. You will be required to assess internal tools data platforms and software used by marketers and possess an understanding to execute manage and measure the usage of this ecosystem.
Key Responsibilities:
Lead the design and architecture of end-to-end MarTech solutions for client projects.
Deep dives and in-depth understanding of the client ecosystem data flow tools at play and available processes as it relates to use cases.
Evaluate client needs and recommend best-fit technologies and integration strategies.
Provide cross-platform expertise across platforms such as Adobe Experience Cloud Salesforce Marketing Cloud HubSpot Braze Segment Tealium and others.
Translate marketing strategies into functional technology requirements and solutions.
Guide implementation teams and ensure technical solutions are aligned with business objectives.
Collaborate with data science analytics and engineering teams to ensure seamless data flows and activation.
Conduct MarTech audits and capability assessments to inform roadmaps and platform improvements.
Stay current with industry trends and new technologies to continually enhance Blend360s MarTech offerings.
Present architectural solutions and roadmaps to stakeholders and executive teams.
Design and maintain unified customer profiles across platforms and touchpoints
Lead schema design for customer data models
Qualifications :
5 years of experience in marketing technology digital architecture or marketing operations.
Proven experience across multiple MarTech platforms (e.g. Adobe Salesforce CDPs CRMs automation tools).
Deep understanding of the MarTech and AdTech spaces and the data found within.
Strong understanding of Identity Resolution (IDR) including deterministic and probabilistic matching cross-device tracking and the use of customer identifiers (e.g. email MAID cookie IDs hashed PII) to create unified customer profiles across platforms and channels.
Strong understanding of customer data platforms (CDPs) tag management identity resolution and cross-channel orchestration.
Proficiency in systems integration API management and data workflows.
Hands-on experience with marketing automation campaign execution and analytics tools.
Ability to translate complex technical topics into business-friendly language.
SQL proficiency; ability to query Snowflake BigQuery or similar
Experience with CMPs (Consent Management Platforms)/ ability to design privacy-aware systems respecting opt-ins consent flags and regional legal frameworks
Familiarity with cloud platforms (AWS/GCP/Azure) especially services related to data and identity (e.g. AWS Cognito GCP Identity Platform)
Exceptional communication and stakeholder management skills.
Experience working in a consulting agency or client-facing environment is a plus.
Bachelors degree in Marketing Computer Science Information Systems or a related field; relevant certifications are a bonus.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
