Senior CRM Manager
Senior CRM Manager
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$ 110 - 140000
1 Vacancy
Job Description
About THG
We are THG a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC Myprotein ESPA Perricone MD and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
With us youll go further faster. What are you waiting for
Life at THG Beauty: Were home to market-leading websites like Lookfantastic Dermstore & Cult Beauty all of which are loved and trusted by millions of fans worldwide. We are also proud to have a portfolio of premium brands including the likes of Biossance Perricone MD ESPA Ameliorate and Christophe Robin. We partner with a network of more than 19000 influencers to ensure brands can reach their audience anywhere in the world. Its an incredibly exciting time to be joining the team!
Why be a CRM Manager at THG -
The Senior CRM Manager reporting to the VP of Consumer Growth will support the business in managing the Consumer Database and building Consumer first Retention strategies to ensure our customers stay active. They will also be responsible for building CRM plans across Email (manual and trigger sends) SMS App Push Notifications and Direct Mail.
This person will be accountable to looking at data and identifying insights and actions to strengthen and grow our activate consumer base; thought leadership will expand across Retention programs such as Loyalty Auto-Replen and App
Main Responsibilities:
- Develop Dermstores Retention strategy and prioritize efforts to grow the total consumer base.
- Lead Dermstores customer journey for Retention with focus on personalization and segmentation to customize relevant messages through the various life stages across activation engagement retention and winback.
- Oversee Dermstores daily Email and SMS campaigns to support consumer database / retention objectives as sale events and loyalty events.
- Own Channel revenue budgets and performance KPIs including CVR AOV and Opt-in/Outs setting monthly goals based on consumer behaviors and business targets.
- Launch brand and category specific workflows (in collaboration with Buying teams) to increase repeat purchases upsell buyers into auto-replenishment program and drive cross-category purchases.
- Partner with Trade/E-comm team to optimize Loyalty Rewards program and elevate messages to various segments to increase participation redemptions and revenue.
- Oversee weekly reporting on results vs targets and YOY recommending pivots in-month to deliver improvements.
- Manage 2 direct reports
Essential Skills:
- 5-7 years relevant CRM experience working at a DTC brand or retailer; experience managing people.
- Experience managing CRM campaigns via an ESP (ie Listrak)
- Ability to prioritize and effectively manage workload in a fast-paced environment and to adapt to unforeseen circumstances keeping a cool-head under pressure
- Aptitude for data analytics; strength working with numbers and drawing insights
- Ability to form good working relationships with colleagues
- Strong Excel skills including building formulas pivot tables and charts
Whats in it for me
- Salary: $110-$140000
- Hybrid work schedule: 3 days in-office; 2 day WFH
- Medical Dental Vision plans
- 401K matched up to 5%
- Generous PTO (Paid Time Off)
- Short and long-term disability
- Summer Fridays (early end time)
- Exclusive employee discounts on THG Brands
- Many more..
THG is proud to be a Disability Confident Committed employer. If you are invited to interview please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you havent heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Required Experience:
Manager
Employment Type
Full Time
