Marketing Specialist - Digital Email

Role Impact:

The Specialist - Marketing Digital Email will bring experience and passion to lead and build our digital channels to connect with our customers everyday with relevant engaging content and communications.

Overall as part of the digital team this role will play a part in managing digital campaigns and help to build strategy across the digital channels for all properties.

You will be responsible for planning and testing on your respective digital channels formats and content communications and track to optimize performance KPIs specifically on digital.

On the Digital team it will be important to support the digital channels and more specifically:

• Email: help to drive email strategy process and implementation and bring to life our marketing and content via email to deliver the optimal experience for our CF Insider community members. You will work to develop email trigger campaigns and leverage insights to build out audience groups to deliver a more personalized newsletter experience across all of our campaigns.

This role requires the successful candidate to be in the office 4 days per week.

What you will deliver:

• Gather data on consumer and digital channel insights competitive analysis and other relevant ideas and innovation to work with Manager - Digital to inform and build out strategy on the digital platforms for every day and seasonal campaigns.
• Solicit property specific content incorporate review from MarCom and then optimize execution on the digital channels in collaboration with Experience and Delivery.
• Brief the MarCom and Design team on the digital creative needs and ensure assets are optimized for digital channels.
• Execute a data driven test and learn approach to digital marketing across all digital platforms.
• Track monitor and report key KPI performance at regular intervals for ongoing digital optimizations and data driven decision making.
• Build and maintain email delivery process with a high attention to detail and collaboration to drive efficiency in cross functional approvals and ensure high level of quality and accuracy.
• Work closely with the Business Intelligence team and external agency to build out audience segmentation lists customized and develop automated trigger campaigns based on customer insights to deliver a more personalized customer experience.
• Continually test and optimize key email components such as subject lines timing creative layouts segmentation frequency and more.
• Collaborate with Business Intelligence and our external agency to monitor database health and ensure all technical aspects of email are functioning.

What your strengths are:

• It will be critical that this role has a strong attention to detail in management and execution to project timelines budget management and overall task accountability.
• Solid verbal and written communication skills with internal and external stakeholders. Ability to generate reports and contribute to presentations that showcase program performance or support recommendations.
• Innovative and growth mindset to identify potential opportunities as well application of industry-leading practices.
• Strong relationship management skills with internal and external stakeholders and ability to manage any challenges to successfully deliver against project goals budgets and timelines.
• Strong team building skills at a Specialist level and act as a strong role model against CF Values amongst the team.

What you need to succeed:

• Minimum 3 years of marketing experience
• Post secondary education preferably in Business Marketing Communications Digital Marketing or Event Marketing.

Nice to Haves:

• Knowledge in project management tool Asana.
• Knowledge in budget and invoice management tools.
• Knowledge in Google Suite.

Why you should join us:

At Cadillac Fairview we have been transforming communities for over 50 years. We are so much more than our properties. We are building leaders at all levels. We offer the challenge of interesting work a great organizational culture the opportunity to collaborate with the best in the business and support for your growth and development. We reward values-based behavior and superior results with a competitive rewards package that includes best-in-class benefits and pension. Imagine a place where you can make a difference!

At CF our everyday actions and critical business decisions are guided by our CF Values. Achieving results is naturally important for us and we achieve results through behaviours that are consistent with our CF Values.

Are you someone who believes in our values

• Aim Higher we strive to exceed expectations
• Own Your Expertise we empower ourselves and each other
• Collaborate Effectively we bring the right people together to get the right results
• Engage with Empathy we objectively consider the needs of others
• Embrace Change we drive learn from and adapt to change

At CF youll join a diverse community and award-winning team where your talent and commitment to excellence are welcomed valued and respected.Were ready to meet you there are you

CF isan equal opportunity employerand is committed to creating a diverse and inclusive environment. If you need reasonable accommodation during the recruitment assessment and/or selection process please notify your CF contact or email

Required Experience:

Unclear Seniority