Marketing Expert (m/f/d) with focus on digital, social media & events

Your tasks

Your tasks

Strategic and operational management

• Coordination of the communication teams of the Group companies.
• Close cooperation with the management of the Group companies internal stakeholders and external partners.
• Developing marketing campaigns in close coordination with Business Development and management.
• Increasing visibility at all relevant customer contact points.
• Budget responsibility and performance monitoring (including reporting and analysis).
• Optimization of processes tools and standards in day-to-day business.
• Direct reporting to the management.

Social media marketing

• Development and implementation of innovative social media strategies to increase brand awareness and engagement rates.
• Operational support and maintenance of all relevant social media channels (e.g . LinkedIn Instagram Facebook TikTok).
• Creation and optimization of target group-specific content including texts images and videos.
• Monitoring analysis and reporting of social media campaigns including deriving suggestions for optimization.

Event management

• Conception planning and implementation of internal and external events such as customer events industry trade fairs workshops and networking events.
• Management of service providers and partners as well as budget control for events.
• Ensuring the seamless integration of events into the overall marketing strategy.
• On-site support for events including contact person for participants and customers.
• Coordination of communication and media support for events and trade fairs.

Brand communication and positioning

• Further development of the brand presence and positioning of the agency group on the market.
• Working closely with internal teams (e. g. Sales Business Development ...) to ensure a consistent brand message.
• Support in the development and implementation of campaigns to acquire new customers and retain existing customers.

Public relations

• Development and implementation of an integrated PR strategy to position the agency group.
• Identification of relevant PR topics creation of an editorial plan and management of press relations.
• Building and maintaining relationships with journalists media representatives and influencers.
• Writing press releases articles statements and specialist articles.
• Creating content for corporate publishing channels (e.g. blog newsletter website).
• Coordination and creation of PR materials such as press kits and company presentations.
• Organization of press conferences media roundtables and interviews.

Trend observation and innovation management

• Observation of current marketing trends and identification of potential for the agency group.
• Developing creative and innovative approaches to optimize social media and event activities.

Your skills

• Degree in marketing communication event management or a comparable qualification.
• At least 5 years of professional experience in digital marketing social media and/or event management preferably in the dynamic environment of a digital agency.
• Excellent knowledge of common social media platforms and their advertising formats.
• Experience in the conception and implementation of events and functions.
• Creative and target group-oriented content creation including storytelling and visual design.
• Strong organizational skills strong communication skills and team spirit.
• Willingness to travel occasionally as part of events or to coordinate with site managers.
• Very good communication skills in German and English.
• Ability to prepare complex content in a target group-oriented manner.
• Experience with common tools (analytics ads social media etc)

Human-centered equal opportunity at Digital Experiences Group

We are looking for the right personalities with the right skills to join our team. For us equal opportunity means that all qualified applications are considered without regard to ethnicity gender age religion sexual orientation or marital status. Join our diverse team - we create digital experiences.