Digital Marketing Specialist

About Us:

How many companies can say theyve been in business for over 177 years!

Here at ZEISS we certainly can! As the pioneers of science ZEISS handles ever-changing environments in a fast-paced world meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research Medical Technology Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42000 employees and have over 4000 in the US and Canada alone! Make a difference come join the team!

Whats the role

Are you a detail-oriented digital marketer with a passion for SEO content and campaign strategy Join our high-energy collaborative B2B marketing team thats driving growth through cutting-edge mar-tech tools and creative execution.

As a Digital Marketing Specialist youll play a hands-on multi-functional role supporting strategic initiativesfrom optimizing content in Adobe Experience Manager (AEM) and executing digital ad campaigns to writing blog content optimized for SEO and generative AI and running webinars that engage and convert.

Youll work closely with the Digital Marketing Manager and cross-functional teams to manage multiple fast-paced projects track performance and evolve our digital strategy for maximum impact.

Sound Interesting

Heres what youll do:

• Collaborate on digital marketing strategy and execution

• Optimize website content in AEM to drive engagement and leads

• Run and refine SEO strategies to improve visibility

• Design digital ads and support multichannel campaigns (web email social)

• Write blog content optimized for SEO and generative AI

• Plan coordinate and execute webinars

• Analyze campaign data and make performance-driven recommendations

• Assist with various marketing projects including print/digital collateral

• Ensure brand consistency across all digital content

Do you qualify

• 3 years of experience in digital marketing with a strong focus on SEO content development and campaign execution

• Proficiency in social media advertising including platforms like LinkedIn Ads and Meta Ads with experience using audience targeting or intent data tools

• A track record of writing and optimizing content for SEO and generative AI-driven search visibility

• Strong knowledge of marketing performance analytics via Google Analytics Mixpanel or similar tools

• Familiarity with SEO platforms such as Ahrefs SEMrush or equivalent

• Experience using Adobe Creative Suite (Photoshop Illustrator InDesign) Adobe Express or Canva for ad and content design

• Hands-on experience with Adobe Experience Manager (AEM) or other CMS platforms

• Excellent communication and cross-functional collaboration skills

• A positive proactive mindset sharp attention to detail and the ability to thrive in a fast-paced deadline-driven environment

• Familiarity with marketing automation platforms (e.g. HubSpot Marketo) and CRM systems (e.g. Salesforce)

• Bachelors degree in Marketing Communications or a related field (preferred)

• Certifications in Google Ads Google Analytics (GA4) Meta Ads or LinkedIn Marketing (preferred)

We have amazing benefits to support you as an employee at ZEISS!

• Medical

• Vision

• Dental

• 401k Matching

• Employee Assistance Programs

• Vacation and sick pay

• The list goes on!

Your ZEISS Recruiting Team:

Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race color religion creed sex gender marital status age national origin or ancestry physical or mental disability medical condition military or veteran status citizen status sexual orientation pregnancy (includes childbirth breastfeeding or related medical condition) genetic predisposition carrier status gender expression or identity including transgender identity or any other class or characteristic protected by federal state or local law of the employee (or the people with whom the employee associates including relatives and friends).