Senior Specialist, Marketing Automation

About HUB International

AtHUB International we are a team of entrepreneurs. We believe in protecting and supporting the aspirations of individuals families and businesses. We help our clients evaluate their risks and develop solutions tailored to their needs. We believe in empowering our employees to learn grow and make a difference. Our structure enables our teams to maintain their own unique regional culture while leveraging support and resources from our corporate centers of excellence.

HUB is one of the largest global insurance and employee benefits broker providing a boundaryless array of business insurance employee benefits risk services personal insurance retirement and private wealth management products and services. With over $5 billion in revenue and almost 20000 employees in 600 offices throughout North America HUB has grown substantially in part due to our industry leading success in mergers and acquisitions.

Position Summary

Join one of the top acquiring insurance brokerages as we expand our marketing automation team. Reporting to the Manager Marketing Automation the Senior Specialist Marketing Automation will collaborate with our digital analytics brand & field teams and serve as a principal digital communications expert - empowering the marketing team to further its mission to drive leads and sales of insurance benefits and retirement products and services. We are seeking individuals who can implement engaging & conversion-focused B2B & B2C demand-generation email campaigns. In this highly-visible role you will be responsible for day-to-day execution as well as developing & contributing to email strategy and its seamless integration with multi-channel initiatives. As a data-driven marketer you will facilitate continuous improvement through creative experimentation plans ongoing performance monitoring and internal advisory to key stakeholders.

Responsibilities

• Own the daily execution of one-time and automated email campaigns including: collaboration with Brand and Field Marketing teams to develop optimized content and messaging email template creation & editing (HTML) brand style execution list segmentation scheduling deployment measuring testing optimization and reporting

• Measure monitor and track campaign performance against benchmarks and drive corrective actions that deliver continuous improvements

• Communicate campaign results both written and verbal to marketing teams and stakeholders on an ongoing basis

• Contribute to the creation of monthly quarterly and ad hoc reports sharing performance results and provide insights related to testing optimization and opportunities for future campaigns

• Conduct ongoing A/B testing related to subject lines email copy layouts and CTAs that drive conversion improvements; maintain a meticulously planned and documented testing plan/schedule to continually improve performance

• Ensure cross-browser/email client compatibility through testing and optimization

• Lead and manage ongoing email whitelisting list cleaning and maintenance efforts to improve deliverability rates against industry benchmarks

• Proactively identify opportunities to improve the effectiveness of email marketing programs platform or processes based on in-depth knowledge of campaign management and email execution tools

• Serve as subject matter expert on marketing cloud capabilities automation processes deliverability and email marketing best practices

• Stay current with leading email & marketing automation best practices and regularly share learnings and guidance with the team

• Execute key marketing automation strategies and special projects as assigned

Qualifications

• 2 years of direct experience testing and deploying high-volume marketing email campaigns in an enterprise email marketing platform / ESP

• Working knowledge of marketing automation platforms such as Microsoft Dynamics 365 Marketing Act-On Salesforce Marketo HubSpot Eloqua or similar

• Direct experience designing and creating emails building email lists developing audience segments crafting A/B tests configuring automation journeys and deploying & tracking campaigns

• Solid knowledge of email creative design HTML/CSS coding for email and familiarity with responsive design best practices

• Experience with managing data in a CRM system integrated with a marketing automation platform such as Microsoft Dynamics 365 including list segmentation and list loading

• Strong data evaluation and analytical skills with the ability to extract and interpret data and draw data-oriented insights and effectively communicate results and solutions to stakeholders

• Solid knowledge of cross-browser and email environments (Firefox IE Safari Chrome etc.) and familiarity with testing and optimization tools such as Litmus or Email on Acid

• Experience with A/B testing including subject lines CTAs content and reporting on results

• Solid knowledge of email marketing best practices deliverability best practices and CAN-SPAM/CASL

• Excellent Microsoft Office skills and a strong working knowledge of Excel (able to build Pivot tables simple dashboards models a plus)

• Exceptional proof-reading skills and a keen eye for detail

• Strong project management skills and working knowledge of using project and workflow management tools

• Strong presentation skills with ability to communicate in a clear & concise manner to audiences of varying levels of technical marketing automation knowledge

• Ability to work independently as well as part of a team in a collaborative environment

• Natural partnership-oriented attitude & positive demeanor

• Flexible able to adjust to changing priorities and operate effectively in a fluid and fast-paced environment

• Proactive and self-motivated

• Comfortable managing projects and initiatives to tight deadlines

• Excellent organizational and prioritization skills to manage multiple projects with successful execution

JOIN OUR TEAM

Do you believe in the power of innovation collaboration and transformation Do you thrive in a supportive and client focused work environment Are you looking for an opportunity to help build and drive change in a rapidly growing and evolving organization When you joinHUB International you will be part of a community of learners and doers focused on our Core Values: entrepreneurship teamwork integrity accountability and service.

Disclosure required under applicable law in California Colorado Illinois Maryland Minnesota New York New Jersey and Washington states: The expected salary range for this position is $75000 to $85000 and will be impacted by factors such as the successful candidates skills experience and working location as well as the specific positions business line scope and level. If you believe that your qualifications and experience surpass the minimum requirements for this role we encourage you to submit your application. By doing so we will be able to keep your application on file for consideration for potential future positions within our organization. HUB International is proud to offer comprehensive benefit and total compensation packages which could include health/dental/vision/life/disability insurance FSA HSA and 401(k) accounts paid-time-off benefits such as vacation sick and personal days and eligible bonuses equity and commissions for some positions.

HUB International Limited is an equal opportunity employer that does not discriminate on the basis of race/ethnicity national origin religion age color sex sexual orientation gender identity disability or veterans status or any other characteristic protected by local state or federal laws rules or regulations.

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