Director, Brand Marketing, CRAFTSMAN â Hybrid
Director, Brand Marketing, CRAFTSMAN â Hybrid
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$ 113100 - 226200
1 Vacancy
Job Description
Towson MD United States
Remote if outside of this market
Come build something that matters.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you Join our top-notch team of approximately 48000 diverse and high-performing professionals globally who are making their mark on some of the worlds most beloved brands including DEWALT BLACKDECKER CRAFTSMAN STANLEY CUB CADET and HUSTLER.
The Job:
Join the iconic CRAFTSMAN team as we approach our 100th anniversary in 2027! We are seeking a talented leader to help shape the future of our brand and drive innovation for the next 100 years. Be part of a legacyand help us build whats next. The Director of Brand for CRAFTSMAN will be responsible for developing and executing the global brand strategy to enhance brand equity drive brand growth and ensure brand consistency across all markets. This role requires a strategic thinker with a deep understanding of consumer behavior and brand management. The ideal candidate will have a proven track record of successfully managing and growing global role will closely partner with global in-region counterparts along with product and commercial teams.
As a Director Brand Marketing youll be part of our CRAFTSMAN team working as a hybrid employee in Towson MD or remote if outside of this market. Youll get to:
- Act as the lead authority and promoter of the Brand ensuring consistent brand expression through all consumer and cultural touch points both external and internal
- Develop and implement a comprehensive global brand strategy that aligns with the companys overall business objectives.
- Conduct market research and analysis to identify key opportunities and challenges in different regions.
- Define brand positioning messaging and value proposition to differentiate the brand in the global marketplace.
- Own all global brand positioning including brand fundamentals strategy on owned channels creative campaigns and digital experience
- Evaluate and partner with insights for in-depth market research and leverage consumer insights to provide brand positioning recommendations
- Lead and mentor a team of brand managers and marketing professionals fostering a culture of creativity collaboration and excellence.
- Provide guidance and support to regional brand teams ensuring alignment with the global brand strategy.
- Collaborate with stakeholders including product development commercial industrial design Packaging and regional marketing teams to ensure marketing initiatives are integrated into the overall business plan.
- Effectively story-tell key influencers and decision-makers at all levels
- Evaluate market conditions to understand the competitive landscape and identify trends and opportunities for growth.
- Review key regional marketing initiatives to ensure alignment to global brand objectives brand standards and KPIs.
- Communicate with demonstrated ability to build relationships establish rapport drive consensus & drive adoption with internal/external customer groups and all levels
The Person:
You love to learn and grow and be acknowledged for your valuable contributions. Youre not intimidated by innovation. Wouldnt it be great if you could do your job and do a world of good In fact you embrace it. You also have:
- 10 years of experience leading the establishment & execution of global brand growth strategies ideally in a global environment
- 5 years experience with leadership of marketing innovation in either a SKU-intensive brand or multi-brand consumer product portfolio in a global environment
- Undergraduate degree required preferably in business marketing or related field; MBA preferred
- Agency experience and consumer durable marketing experience highly preferred
- Prior team leadership of functional experts working globally; coaching and developing broader team members throughout a matrix organization.
- Experience in high volume retail and / or distributor environment involving complexity in price channel and product with the ability to act as a marketing spokesperson with internal and external customers to generate excitement about launches
- Must possess exceptional marketing strategy fundamentals including expertise in brand planning digital marketing go-to-market strategies positioning market research brand storytelling.
- Working knowledge of content management systems product information management systems and digital assets management platforms
The Details:
Youll receive a competitive salary and a great benefits plan including:
- Medical dental life vision disability 401(k) Employee Stock Purchase Plan paid time off and tuition reimbursement in addition to programs & benefits in support of your well-being.
- Discounts on Stanley Black & Decker tools and other partner programs.
And More:
We want our company to be a place youll want to be and stay. Being part of our team means youll get to:
- Grow: Be part of our global company with 20 brands to grow and develop your skills along multiple career paths.
- Learn: Have access to a wealth of learning resources including our digital learning portal.
- Belong: Experience an awesome place to work where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
- Give Back: Help us continue to make positive changes locally and globally through volunteerism giving back and sustainable business practices.
Whats more youll get that pride that comes from empowering makers doers protectors and everyday heroes all over the world. Were more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. Were visionaries and innovators. As successful as weve been in the past we have so much further to go. Thats where you come in. Join us!
This role is not eligible for visa sponsorship (H1B OPT/CPT TN etc).
#LI-SZ1 #LI-Hybrid
The base pay range for this position in Maryland is $113100-$226200 per year. Pay is based on market location and may vary depending on job-related knowledge skills and experience. A sign-on payment may be provided as part of the compensation package in addition to a full range of medical financial and/or other benefits dependent on the position offered. Applicants should apply via Stanley Black and Deckers internal or external careers site.
We Dont Just Build The World We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative tech-driven and highly collaborative team environment supported by over 58000 professionals in 60 countries across the globe. Here youll get the unique chance to impact some of the worlds most iconic brands including STANLEY TOOLS DEWALT CRAFTSMAN MAC TOOLS and Black Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
Were the Worlds largest tool company. Were industry visionaries. Were solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art smart factory products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843 but that hasnt stopped us from evolving into a vibrant diverse global growth company.
Benefits & Perks
Youll get a competitive salary and a comprehensive benefits plan that includes medical dental life vision wellness program disability retirement benefits Employee Stock Purchase Plan Paid Time Off including paid vacation holidays & personal days and tuition reimbursement. And of course discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.
What Youll Also Get
Career Opportunity: Career paths arent linear here. Being part of our global company with 60 brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means youll have access to a wealth of state-of-the-art learning resources including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because thats how the best work gets done. Youll find we like to have fun here too.
Purpose-Driven Company:
Youll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism giving back and sustainable business practices.
EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race color religion age sex sexual orientation gender identity national origin disability veterans status or any other protected characteristic.
If you require reasonable accommodation to complete an application or access our website please contact us at or at . Due to volume we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.
Required Experience:
Director
Employment Type
Full-Time
