Marketing Operations Analyst
Marketing Operations Analyst
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Job Description
Amex GBT is a place where colleagues find inspiration in travel as a force for good and through their work can make an impact on our industry. Were here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.
Were looking for a mid-level Marketing Operations Analyst to join our distributed team and support campaign execution across both B2B and B2C initiatives. Youll play a key role in building and launching campaigns that drive engagement and lead generation across international markets.
What Youll Do
Build and launch email campaigns forms landing pages and automation flows in Marketo
Apply standard processes for tokenization dynamic content segmentation email scripting (e.g. Velocity) and program cloning
Set up and handle lead scoring rules champion programs and triggered workflows in alignment with global campaign strategy
Implement campaign tracking (e.g. UTMs SFDC campaign association program statuses) for downstream attribution and reporting Troubleshoot issues related to deliverability rendering data flow and sync errors with CRM
Work closely with marketers in North America EMEA and APAC to gather campaign requirements and ensure regional nuances (e.g. time zones languages regulations) are supported
Attend campaign intake meetings status updates and global syncs across time zones as needed
Coordinate closely with design web and localization teams to ensure timely campaign asset delivery and quality Marketing Operations Best Practices
Ensure consistent use of campaign templates folder structures naming conventions and data governance protocols
Maintain campaign calendars project trackers and intake tickets using project management tool
Support continuous process improvement by flagging inefficiencies or common problems and suggesting automation or documentation improvements
Uphold compliance with global privacy standards (e.g. GDPR CAN-SPAM) and suppression list managementB2B & B2C Support
Implement B2B campaigns focused on lead generation champion ABM and event follow-up
Support B2C lifecycle and retention campaigns such as upsell/cross-sell journeys and transactional communications
What Were Looking For
35 years of experience in Marketing Operations or Marketing Automation roles
Hands-on experience with Marketo HubSpot Eloqua or similar including email builds workflows segmentation and reporting setup
Familiarity with HTML/CSS for email editing and use of tokens or scripting for personalization
Experience working with Salesforce CRM or similar platforms for campaign tracking and lead flow
Strong communication and time management skills to operate effectively in a global remote team
Comfortable balancing multiple campaign requests and shifting timelines
Experience supporting B2B marketing teams
Exposure to Marketing technologies like 6sense Path factory or others
Understanding of lead lifecycle management data hygiene and audience segmentation strategy
Familiarity with deliverability tools and compliance frameworks
Marketo Certified Professional and/or Marketo Certified
Exp in Excel and reporting good to have
Location
Gurgaon India
The #TeamGBT Experience
Work and life: Find your happy medium at Amex GBT.
Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans retirement programs parental leave adoption assistance and wellbeing resources to support you and your immediate family.
Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.
Develop the skills you want when the time is right for you with access to over 20000 courses on our learning platform leadership courses and new job openings available to internal candidates first.
We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups centered around common identities or initiatives to discuss challenges obstacles achievements and drive company awareness and action.
And much more!
All applicants will receive equal consideration for employment without regard to age sex gender (and characteristics related to sex and gender) pregnancy (and related medical conditions) race color citizenship religion disability or any other class or characteristic protected by law.
Click Here for Additional Disclosures in Accordance with the LA County Fair Chance Ordinance.
Furthermore we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data please consult the Amex GBT Recruitment Privacy Statement.
What if I dont meet every requirement If youre passionate about our mission and believe youd be a phenomenal addition to our team dont worry about checking every box; please apply anyway. You may be exactly the person were looking for!
Required Experience:
IC
Employment Type
Full-Time
