VP of Marketing
VP of Marketing
Posted on :
14-07-2025
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1 Vacancy
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Job Description
About the Role
Appcues is recruiting a modern marketing leader to drive our next stage of growth. This is a critical role on our executive team and a rare opportunity to lead a talented motivated team thats already doing great work.
Were looking for someone who deeply understands and appreciates the power of brand product marketing community and content working together and who knows how to connect those levers to create real sustained demand. We are not interested in flooding MQLs we are interested in building a sustained engine of ARR growth.
Were looking for someone who brings clarity and calm in the midst of urgency someone who creates space for strong ICs to thrive unifies a high-performing team and knows when to lean in vs. when to get out of the way. You rally teams not by micromanaging but by aligning and amplifying their strengths.
Youre fluent in the modern marketing stack and how AI is going to reshape marketing but also in the constants of what wont change in the way humans buy. Youre highly experimental and encourage teams to test and learn. Youre adaptable. Youre uniquely yourself.
And youre excited by the idea of working with a CEO who believes in marketing beyond the MQL.
What Youll Own
Youll own all marketing capabilities and the full marketing budget at Appcues. Your primary focus will be to drive pipeline and new ARR growth across both new logo acquisition and customer expansion.
Youll inherit a strong team of senior individual contributors who are world class people and strong and constantly growing across:
- Product Marketing
- Customer Marketing
- Brand & Design
- Content Marketing
- (We will be partnering to help ensure you also have the budget in place to get the right demand gen partner in place when the time is right)
Weve recently aligned through extensive validation on a bold five-year strategy and have brought in a new product and finance leader to help drive our future in partnership with our existing executive team. Now were ready to bring that story to market in a meaningful way. Were looking for someone who can test learn adapt and build momentum quickly while staying focused on what matters.
Were also focused on going deeper with best-fit customers. That means aligning closely with Sales (new business expansion and renewals) and CS combine efforts around intent-rich accounts enable sales execution and deliver exceptional experiences all the way through the funnel.
Who You Are
- Youve built or helped scale a B2B SaaS marketing function. Were open to someone whos done it as a number one or someone whos been a strong number two and is ready for their shot. This role could be a step-up for the right person.
- Youre a clear communicator. You provide sharp goals and clear expectations and then get on your teams side of the table to coach guide and support. You give people space to do great work. Or as the kids say you let them cook.
- You unify teams. You rally high-performing individuals without creating silos and lead with calm confidence especially in fast-moving or high-pressure environments.
- You start with the customeryou focus on them making them famous using their words and then work backwards.
- You thrive in transparent highly collaborative environments curious candid and data-driven where teams debate align and move collectively forward.
- You bring deep expertise in account-based marketing beyond buzzwords or a lets an ABM tool strategy. You know how to align Sales and Marketing to attract and convert best-fit customers across segments and verticals.
- You operate in multiple dimensions from high-level strategy to executional detail. Thats the expectation for leaders at Appcues.
- You believe in long-term brand building and arent afraid to get a little weird in the name of standing out. Youve taken complex products and turned them into simple compelling stories.
- Youre fully leaned into being an AI-first leader helping your team move faster stay focused on high-leverage work and minimize unnecessary hierarchy by enabling strong senior ICs to thrive.
What Your Future Team is Looking For
- We asked our marketing team what matters most in their next leader. Heres what they said:
- Be a human approachable honest and clear
- Trust us to own our work
- Help us stay aligned and energized without silos
- Stay calm under pressure and protect us from chaos from any stress you may feel as we navigate transforming and scaling the company
Why Join Appcues Now
- Appcues has reignited its company strategy. Weve reignited our leadership. Were investing in innovation that will reshape how customer experiences are delivered and measured. And weve refined our mission to focus on one thing: delivering experiences that drive growth.
- Theres new energy here a new vision forward and a unique opportunity to lead a marketing function that isnt a fundamental rebuild. The foundation is strong. The team is strong. And the road ahead is bold
- If that excites you lets talk!
Were fully remote but were looking for someone on the East Coast to stay in sync with our leadership team. If youre in the Greater Boston area even better!
Compensation and Process
Were committed to building a world-class leadership team and well compensate accordingly. Compensation for this role will be highly competitive and benchmarked against where were going not just where we are. It will include a significant equity award aligned with the scope and impact of the role and our long-term ambitions making you a true owner and partner in our companies success. Marketing leaders have an average tenure of 24 months or less we are looking for a partner to build our next 5 years with us.
Our hiring process is intentionally thorough. We want to make sure we really get to know each other and that you get to know us. The process starts with a focused set of conversations with our CEO and People leader. From there we go deeper with a smaller group of finalists.
As a finalist youll get context data and open space to ask questions. Youll meet with members of the executive team your future team and our board so we can ensure mutual fit from every angle.
Youll also partner directly with our CEO for a deep-dive working session to explore your thinking hear your vision and most importantly establish the kind of working dynamic we believe is essential to our success.
Were looking to move quickly but were not in a rush. This is a defining hire for Appcues a critical partner for the next five years. Were taking the time to find the right fit. If that could be you wed love to start the conversation.
Required Experience:
Exec
Employment Type
Full-Time
Department / Functional Area
Key Skills
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