Growth Manager Marketing

About Vancity

Vancity is a member-owned credit union built on the principles of inclusion and social justice. A relentless commitment to their values has helped them challenge the status quo and break down barriers since day one in 1946. They have bold commitments to make Vancity net-zero by 2040 across all mortgages and loans and are pursuing strategies on Indigenous banking and to improve the financial resilience of their members.

Vancity is the largest private sector Living Wage Employer in Canada and has been consistently recognized as one of the Top Employers in Canada. If youre interested in joining their team of 2700 diverse individuals and accessing competitive rewards and benefits all while knowing you are part of a greater movement then apply today!

About the workplace

Were looking for aGrowth Marketing Manager who can take ownership of our product positioning messaging and go-to-market strategy to drive growth in our retail lending portfolios. You thrive on connecting with cross-functional teams to develop innovative marketing initiatives that increase acquisition of new members and promote lifecycle engagement to deepen loyalty. Succeeding in this role will mean understanding our business our members and levers for growth while dynamically evolving our marketing strategy and tactics.

You will be responsible for leading one Marketing Specialist who will support you in setting the strategies executing the plans and measuring performance for our Lending product portfolios. You will report into the Senior Marketing Manager.

This is a permanent full-time role that will enjoy hybrid working arrangements which can be fulfilled primarily from the Vancity head office location and your Lower Mainland based home office. Periodically youll be required to attend in-person activities or events.

A typical day would involve:

• Partnering with our product teams and cross-functional stakeholders to develop marketing strategies that successfully drive growth and continued engagement with existing members.
• Using a data-driven approach to plan execute and optimize campaigns within a variety of marketing channels (lifecycle journeys organic social media paid media events and face-to-face).
• Taking ownership of product positioning messaging and the go-to-market strategy for key Retail Lending product lines (mortgages loans lines of credit) to achieve business objectives.
• Leveraging your deep analytical skill set to ensure thorough measurement of marketing activity against short-term and long-term KPIs while connecting results to opportunities for improvement.
• Enabling branches member support and other internal teams to tell a compelling story about our product benefits.
• Managing multiple high-priority projects in a deadline and data-driven environment.
• Leading and mentoring a marketing specialist guiding them to deliver high quality marketing campaigns.

You have:

• A university degree preferably in Marketing Business or a related field.
• 5-10 years of professional experience in Marketing (preferably in the financial services sector).
• Proven experience leading engaged marketing teams.
• In-depth knowledge of Marketing strategy delivery and all elements of internal and external marketing channels.
• Strong business acumen and knowledge of strategic business drivers and how these translate into marketing strategy.
• Proven ability to partner with data-driven stakeholders such as cross-functional teams and Product leads.
• Strong communication skills with an ability to use influencing skills to drive team alignment.
• Strong analytical skills to measure performance derive insights and aid in decision making.
• Superior story-telling and presentation skills.
• Ability to bring new innovative marketing strategies to life and constantly evolve best practice with a test & learn approach.

You are:

• A leader you understand how to motivate and support others in advancing the vision and mission of an organization. You craft plans influence others in making progress on strategic goals and cultivate an environment in which all are invited to contribute to success.
• An expert business operational navigator you understand how to drive balanced growth against organizational priorities and can pivot based on market changes. You know where to dig deep where to delegate and where to prioritize to achieve results.
• A dynamic communicator with great interpersonal and communication skills you create a clear understanding of expectations; you address escalated challenges and issues in reporting areas; and you represent the functional area across the organization.
• A self-starter you have a bias towards action and are motivated by getting things done. You have a habit of uncovering opportunities through curiosity and testing new ideas to drive results.
• A strategic marketer you plan and coordinate to establish marketing strategies and tactical plans; and you lead development of integrated solutions services and programs. You connect the dots across the business to provide more effective and efficient solutions.
• Curious & innovative youre on top of the financial services industry political and economic trends and are constantly looking for new marketing opportunities to test. You identify risks and opportunities that may impact the business unit and or designated area.
• Analytical you are data-driven in your approach and can skillfully interpret customer campaign and market data recommending changes and optimizations.

We value lived experience so if you are interested in this role we encourage you to apply even if you feel your skills dont perfectly align with those listed.

The salary range for the role is $91000 to $136400 and a candidates offer is likely to be up to the mid-point of the role ($113700). Base pay offered may vary depending on factors such as relevant qualifications skills previous experience and internal equity. As part of our total rewards package employees may also be eligible for our annual incentive program subject to program eligibility requirements.

Posting Deadline: Posted until Filled

A career at Vancity is more than just a job youre joining a tradition of change-makers who are creating lasting change for our communities. Beyond base pay we offer a comprehensive total rewards package to ensure our employees are empowered to thrive:

We offer:

• We are the largest private-sector Living Wage Employer in Canada and have been consistently recognized as one of the Top Employers in Canada.
• Our permanent employees qualify for attractive benefit packages that can be customized and changed each year to meet their evolving needs.
• New employees receive between three to four weeks of vacation allowance per calendar year and the number of vacation days grows
• In addition to the 10 statutory holidays in British Columbia Vancity provides an additional three statutory holidays. We offer care days for periods of short-term personal illness or emergency family illness.
• We have flex credits for our health care & dental benefits offer three levels of coverage for you to select from. These benefits will also be effective immediately based on your hire date.
• We understand that retirement means different things to different people and at Vancity we will offer you a Defined benefits pension plan that pays you a retirement income for life.

At Vancity were committed to creating a welcoming and inclusive workplace to help our people and communities thrive and prosper. Diversity in our workforce is integral so that we can truly represent understand and respond to our community needs and deliver on our member experience.

We are committed to providing an inclusive and accessible recruitment experience for all candidates. If you require any accommodations at any stage of the recruitment process please reach out to our Talent Acquisition team at for confidential support. In-person assistance is also available. We will collaborate with you to ensure your needs are met promptly and effectively.