Director Innovation Lab, Emerging Marketing Solutions
Director Innovation Lab, Emerging Marketing Solutions
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$ 185500 - 344500
1 Vacancy
Job Description
Job Description Summary
#LI-HybridNovartis has an incredible opportunity for a talented individual to join our team as a Director Innovation Lab Emerging Marketing Solutions (EMS) The Director Innovation Lab Emerging Marketing Solutions (EMS) sits within the US Innovation Lab (iLab) part of the Marketing Technology Product Management team. In this role you will join a highly innovative and intrapreneurial group with a focus on accelerating emerging marketing solutions Use Cases in the US. With a deep expertise in marketing tech including AI you will help shape our EMS strategy and lead the experimentation of innovative AI-driven and emerging tech products and services aligned to Novartis US Objectives. We think differently here; we are constantly thinking about tomorrow and we are designing the futuretoday.
This position is based is East Hanover NJ and will not have the ability to be located remotely. Please note that this role would not provide relocation and only local candidates will be considered. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager. This position will require up to 25% travel.
Job Description
Key Responsibilities:
Planning & Coordination
- Own Product/Program Management of emerging marketing solutions pursuits including agentic marketing and content flows and customer-centric customer-focused solutionsemploying the Evidence-based Data-driven Innovation Model and Innovation Framework to inform use case decision-making prioritize efforts and execute the product roadmap via Agile methodology including resource planning funding and use case prioritization
- Manage the execution of emerging marketing POCs/MVPs utilizing your knowledge of agentic framework and emerging tech identifying analyzing and mitigating risks and dependencies and collaborating with leaders across the enterprise to establish plans product roadmaps and approaches aligned to IMUS strategy and objectives to deliver results
- Oversee the lifecycle of POCs/MVPs from discovery to development to launch to scale validating or invalidating hypotheses and iterating to achieve business objectives
- Be the iLab resident expert and a recognized expert innew and emerging marketing technologies including agentic framework and its application to marketing solutioning and provide thought leadership and iLab POV accelerating capabilities and associate proficiency
Leadership & Execution
- Lead multi-functional multi-disciplinary teams of functional experts and external partners to co-develop and experiment potential solutions rooted in evidence-based hypotheses testing using validated instruments and data-driven analysis and ROI projections
- Establish clear business case KPIs scope estimate resources staffing roles and responsibilities and communicate vision to gain buy-in and inspire the team to relentlessly pursue objectives
Monitoring & Reporting:
- Maintain program/ project program governance (Steering Committees monthly business updates monthly financial reporting etc.)
- Ensure team reporting consistency across multiple SharePoint and MS Teams sites ensuring documents are catalogued easy to find and up to ensure accurate minutes of meetings including key decisions next steps accountabilities and timelines are timely published and maintained.
- Ensure project / program insights policies playbooks user handbooks are published and shared to contribute to continuous improvement and establishment of Innovation Lab templates that will accelerate experimentation and enable brand partners and other stakeholders to incorporate appropriate key learnings into brand strategy and tactics
Essential Requirements:
- Bachelors degree in Computer Science Business Management Marketing Technology Information Technology Data Science or a related field
- Experience working with commercial teams creating solutions with GenAI and emerging technology
- Minimum of 10 years of Innovation Management including with Big Tech with a focus on measurable commercial application
- Minimum 8 years of Product Management Strategy MarTech Innovation or consulting role
- Deep demonstrated passion for innovation with intrapreneurial behaviors such as strategic thinking and problem-solving to drive change management necessary for enabling high impact solutions
- Successful track record in driving disruptive thinking leading ideation and meeting business objectives
- Experience leading multiple product development cycles from concept to scale
- Demonstrated experience engaging and influencing senior executives
- Demonstrated ability to work in a fast-paced multidisciplinary environment with a comfort in the ambiguous adapting quickly to changing priorities.
Desirable Requirements:
- MBA Masters in related field preferred
- Understanding of pharma industry and pharma marketing principles a plus
- Significant experience in emerging technologies and their pharma-marketing application
Benefits and Rewards:
The pay range for this position at commencement of employment is expected to be between $185500 and $344500/year; however while salary ranges are effective from 1/1/25 through 12/31/25 fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further final pay determinations will depend on various factors including but not limited to geographical location experience level knowledge skills and abilities. The total compensation package for this position may also include other elements including a sign-on bonus restricted stock units and discretionary awards in addition to a full range of medical financial and/or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation sick time and parental leave) dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired employee will be in an at-will position and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance Company or individual department/team performance and market factors.
EEO Statement:
The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment hiring training promotion or other employment practices for reasons of race color religion sex national origin age sexual orientation gender identity or expression marital or veteran status disability or any other legally protected status.
Accessibility and reasonable accommodations
The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or to perform the essential functions of a position please send an e-mail to or call 1 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Salary Range
$185500.00 - $344500.00Skills Desired
Agility Brand Awareness Cross-Functional Collaboration Customer Engagement Customer Experience Customer Insights Data Strategy Digital Marketing Go-To-Market Strategy Influencing Skills Inspirational Leadership Marketing Strategy Media Campaigns People Management Product Marketing Product Roadmap Return on Investment (ROI) Stakeholder Engagement Stakeholder Management Strategic MarketingRequired Experience:
Director
Employment Type
Full-Time
