North America Stores Marketing helps customers discover and engage with relevant deals and promotions across categories through email and push notifications. We do this by combining technology science innovation marketing and creativity to build customer-facing communications alongside advanced tools for marketers.
We are seeking a motivated entrepreneurial and data-driven Head of Outbound Marketing Operations to join our team. In this role you will lead the strategic development and execution of email marketing and push notification operations across North America Stores driving customer engagement and revenue growth through automated and targeted communications.
Key job responsibilities * Own the email and push notification tech stack ensuring optimal performance deliverability and integration with marketing systems * Collaborate with worldwide email and push governance team to ensure alignment with global standards best practices and compliance requirements * Develop comprehensive analytics frameworks and reporting tools to monitor campaign performance and provide actionable insights * Design and implement workflow-driven tools to streamline marketing operations and improve team efficiency * Establish KPIs measurement frameworks and testing programs for email and push initiatives * Partner with Product Marketing Data Science IT and Legal teams to align strategies and ensure compliance * Manage vendor relationships and evaluate new technology solutions for the marketing tech stack
- 8 years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation macros charts and pivot tables) - Experience building executing and scaling cross-functional marketing programs - Bachelors degree in marketing communications business or equivalent - Experience creating and managing complex cross-team project plans
- Experience using any of SQL or other analytical tools for conducting data analysis - Experience with customer segmentation profiling and targeting - Experience presenting metrics and progress to goal to senior leadership - Experience with A/B Testing or Multi-Variate Testing or both
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
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