Content Marketing Executive
Content Marketing Executive
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Job Description
About Us
The Financial Times is one of the worlds leading news organisations globally recognised for its authority integrity and accuracy with a mission to deliver quality information and services worldwide.
At the FT curiosity thrives and ambitious thinking is rewarded. Here youre given the chance to reach millions create work that matters and deliver impartial journalism in a polarised world.
In our warm collaborative culture youll connect with a diverse community of experts who support your growth career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path youll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.
Our Commitment to Diversity Equity and Inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone with a focus on addressing those faced by underrepresented groups.
The Role
Were looking for a content marketer with a strong editorial instinct and a commercial mindset to drive engagement among FT subscribers and registered users. You will be responsible for ensuring that the most relevant editorial content is matched and promoted to the right users through automated and ad-hoc emails onsite messages and paid media. This is a key role in increasing visits article views breadth and quality of reading.
Key Responsibilities
Supervise traffic and content consumption trends across user segments to inform content strategy.
Own and communicate the content calendar for known user communications across editorial news and consumer moments.
Plan and implement targeted campaigns using email and onsite messaging to align with engagement goals.
Collaborate with the Marketing Automation Team to implement and track content marketing across platforms.
Analyse and report on campaign performance and content engagement impact.
Liaise with Editorial Audience Engagement and CRM teams to identify and act on content promotion opportunities.
Ensure all outputs are on-brand fully QAd and meet FT standards.
Run test-and-learn initiatives to improve campaign efficiency.
Required Skills and Experience
Proven experience in content marketing or engagement roles.
A passion for journalism and editorial quality.
Commercial competence and the ability to measure marketing impact.
Data-driven customer-centric approach.
Organised committed and adept at handling multiple stakeholders and deadlines.
Strong collaboration and communication skills.
Desirable
Experience working in a newsroom-adjacent environment or with editorial teams.
Familiarity with marketing automation platforms.
Knowledge of FT products and reader behaviours.
Whats in it for You
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave medical cover inclusive parental leave packages subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.
Weve embraced a hybrid working model that promotes flexibility including remote work options. We will support specific flexibility requests for all roles where feasible.
Accessibility
We are a disability confident employer and Valuable 500 signatory.
Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions email and a member of our team will be happy to help.
Employment Type
Full Time
Key Skills
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