Client Relationship Manager (B2B)
Client Relationship Manager (B2B)
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Job Description
ABOUT GREYSTAR
Greystar is a leading fully integrated global real estate company offering expertise in property management investment management development and construction services in institutional-quality rental housing. Headquartered in Charleston South Carolina Greystar manages and operates over $300 billion of real estate in nearly 250 markets globally with offices throughout North America Europe South America and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States manages overunits/beds globally and has a robust institutional investment management platform comprised of nearly $78 billion of assets under management including over $35 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more visit .
JOB DESCRIPTION SUMMARY
The Client Relationship Manager is responsible for establishing developing and maintaining business-to-business (B2B) relationships for our Spanish portfolios across Student Accommodation Multifamily (Build to Rent) and Flexible Living. You will support the delivery of our B2B leasing strategies to drive the leasing performance of our properties and portfolios through relationship selling with corporate businesses universities and external agencies as well as managing the sales process from prospect to operational handover for check-in.JOB DESCRIPTION
Role Summary:
The Client Relationship Manager is responsible for establishing developing and maintaining business-to-business (B2B) relationships for our Spanish student portfolio. You will support the delivery of our B2B leasing strategies to drive the leasing performance of our properties and portfolios through relationship selling with corporate businesses universities and external agencies as well asmanaging the sales process from prospect to operational handover for check-in.
Key Role Responsibilities:
- B2B Business Development
- Design and execute the B2B acquisition strategy for the PBSA (Purpose-Built Student Accommodation) business line in Spain.
- Identify approach and close commercial agreements with public and private universities language schools international mobility agencies and other educational institutions.
- Build and manage a strong institutional pipeline to drive high-volume reservations through long-term partnerships.
- Strategic Relationship Management
- Leverage your existing network and contact list to gain access to key decision-makers within universities and educational organizations (housing offices international departments Erasmus coordinators etc.).
- Act as a strategic partner to academic institutions building long-term trust-based relationships.
- Commercial Negotiation & Deal Structuring
- Lead the negotiation of framework agreements group bookings room blocks and special terms for institutional partners.
- Ensure delivery of the B2B leasing budget and maximize contribution to overall occupancy targets.
- Cross-functional Collaboration
- Work closely with marketing revenue and operations to align inventory pricing messaging and partner support.
- Provide continuous market feedback to improve the value proposition and B2B positioning of the PBSA brand.
- Market Representation
- Represent the brand at education fairs university housing events and industry conferences across Spain and Europe.
- Position the company as a top-tier accommodation provider in the eyes of student-focused institutions.
Experience & Skills:
- Proactive with a can-do attitude and an ability to act autonomously taking decisions and/or action when required.
- Excellent B2B sales skills and experience in a similar role hospitality/leisure/education/ accommodation environment.
- Familiarity with international education systems and/or experience working with the transient education travel market - i.e. language schools and work placement organisations is desirable
- An ability to influence be comfortable working at pace and be motivated by exceeding customer service and sales targets
- Display a process-driven approach with demonstrable evidence of organisational skills including the ability to multi-task and prioritise whilst maintaining a high level of accuracy and attention to detail
- Culturally aware and able to adapt relationship-building communications and negotiation skills to suit theaudience.
- A team player who is approachable and welcoming
- High attention to detail in personal presentation
- Excellent verbal and written communication skills
- Additional language skills are desirable
Key Relationships
- Internal
- Marketing
- Revenue Management
- Operations & Asset Management
- Commercial Leadership
- External
- Universities and higher education institutions (housing Erasmus mobility departments)
- Language schools and student recruitment agencies
- International education networks and associations
About You
- 57 years of B2B sales experience ideally in real estate education hospitality or student mobility sectors.
- A proven track record in creating commercial partnerships with universities and academic organizations.
- An existing high-quality network within the Spanish university ecosystem including housing directors international office leaders and key academic stakeholders.
- Comfortable navigating long sales cycles influencing institutional stakeholders and owning the end-to-end deal process.
- Autonomous strategic and execution-focused profile.
- Fluent in Spanish and English (written and spoken); other European languages are a plus.
- Based in Madrid with availability to travel across Spain and occasionally abroad.
Desirable Experience
- Experience launching or scaling a PBSA or student housing offering.
- Familiarity with institutional agreements for student mobility (e.g. Erasmus academic exchange).
- Participation in public tenders or RFPs from universities or educational foundations.
- Knowledge of Salesforce or other CRM tools to manage and report pipeline performance.
- Prior involvement in branding or commercial positioning efforts aimed at education sector stakeholders.
Required Experience:
Manager
Employment Type
Full-Time
