Marketing Officer

Marketing Officer CWRT Coventry (4-day week Hybrid Flexible hours) Permanent - 34 hours per week 26500 - 28662 depending on experience

Company Introduction

The Coventry and Warwickshire Reinvestment Trust (CWRT) is an FCA-accredited specialist finance and business support provider committed to supporting businesses and individuals primarily based in Coventry and Warwickshire.

We are trusted experts and an ethical lender that offers a personal touch through our dedicated loan and business support packages that are specifically designed to support pre-starts and SMEs to start up become sustainable and grow.

Job Description

The Marketing Officer is responsible for executing day-to-day marketing activities and managing all incoming enquiries. This includes the planning delivery and evaluation of campaigns across digital and offline channels tracking of marketing performance and supporting stakeholder engagement activities.

The Marketing Officer will support the development of CWRTs annual Social Impact Report working closely with internal teams to gather impact data produce case studies and present outcomes in a clear accessible format for stakeholders partners and the public.

The Marketing Officer will also own the end-to-end enquiry handling process ensuring that all client and partner interactions are logged responded to chased and updated in a timely and professional manner.

This role acts as a key point of coordination between the Sales & Marketing Manager and the Lending team ensuring marketing efforts translate into meaningful engagement and measurable results.

Main Duties

Marketing & Content Execution

• Deliver multichannel campaigns (email social website).
• Create and schedule brand-aligned content.
• Update website and optimise digital assets for SEO and engagement.
• Manage social media across LinkedIn Facebook Instagram X.

Enquiry Management & CRM Support

• First contact for enquiries via web phone email referrals.
• Log and categorise enquiries in CRM within 48 hours.
• Follow up on incomplete or outstanding enquiries.
• Provide enquiry reports and highlight trends/issues.

Reporting & Market Insight

• Assist with monthly campaign and engagement reports.
• Track social and email marketing metrics.
• Support collection of case studies and testimonials.
• Conduct ad hoc market research.

Stakeholder & Event Support

• Help deliver stakeholder events and external outreach.
• Coordinate presence at exhibitions meetings community events.
• Maintain CRM database of partners and clients.

Impact Reporting & Communications

• Coordinate annual Social Impact Report production.
• Collect data on lending business outcomes demographics.
• Write customer case studies and success stories.
• Support report design and distribution (digital/print).
• Ensure alignment with brand funder expectations and strategic themes.

What are we looking for

• Bring Your Marketing Know-How: Use your experience in marketing advertising branding or PR to make a real impact.
• Lead Exciting Campaigns: Deliver creative and effective marketing campaigns that capture attention and drive results.
• Show Off Your Writing Skills: Write professional engaging content that connects with a range of audiences.
• Be the Face of Our Brand: Confidently represent CWRT across platforms including at live events and in face-to-face settings.
• Think Ahead and Solve Problems: Help shape our future by developing smart strategies tackling challenges and delivering innovative solutions.
• Creative Driven and Detail-Focused: Were looking for someone who brings fresh ideas works at pace and has a sharp eye for detail. Youll thrive under pressure manage competing priorities and take pride in delivering high-quality work with integrity.
• Confident Adaptable and Collaborative: You will be a forward-thinking self-starter whos comfortable working independently or as part of a team.

Interview Process

• Pre-screen telephone call with Joe Woodall at Seymour John
• 1st stage competency-based interview with Joe Woodall at Seymour John
• Application closing date Wednesday 16th July 2025
• Initial phone call/teams pre interview with Head of Operations on Monday 21st July 2025
• Onsite interview with Chief Executive and Head of Operations on Thursday 24th July 2025

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Seymour John has been exclusively retained to manage the recruitment process on behalf of CWRT. As such please direct all correspondence regarding this role to Joe Woodall. Any third-party submissions or applications will be directed to Seymour John.