Director of Marketing (E-Commerce Focused)
Director of Marketing (E-Commerce Focused)
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Job Description
About Diamond Braces
Diamond Braces is a fast-scaling consumer-facing brand operating across multiple physical locations and a powerful digital platform. Our mission is to combine retail excellence with cutting-edge digital strategies to deliver premium accessible products and services to everyday families. With a strong foundation and growing e-commerce infrastructure were seeking a proven marketing leader to elevate our online presence and performance to the next level.
Position Summary
We are seeking a full-time Director of Marketing with a strong background in e-commerce ideally from a high-growth direct-to-consumer (DTC) or retail brand. This individual will be responsible for building and scaling our online marketing efforts with a focus on Shopify paid media content strategy and conversion optimization. The role offers the opportunity to grow into a CMO position based on performance and strategic impact.
Key Responsibilities
E-Commerce & Digital Strategy
Lead the e-commerce growth strategy through owned and paid channels to drive traffic conversion and monetization.
Oversee the Shopify website to ensure a seamless user experience and maximize sales performance.
Manage landing pages site updates product marketing and promotions.
Performance Marketing
Develop and execute paid advertising strategies across Google Ads Meta TikTok and other channels.
Optimize campaigns for CAC ROAS and LTV.
Implement proper tracking attribution and performance dashboards.
Brand & Organic Growth
Grow brand presence across social platforms through influencer collaborations creative content and viral campaigns.
Collaborate with the creative team on high-impact content that supports acquisition and brand affinity.
Team Management & Leadership
Lead and mentor a cross-functional marketing team (paid creative social CRM).
Work cross-departmentally to align goals with sales operations and executive leadership.
Track KPIs and implement continuous improvements.
Technology & Automation
Oversee the marketing stack including HubSpot (CRM and workflows) Google Analytics Shopify and Typeform.
Create data-driven lead nurturing and re-engagement campaigns to support growth.
Qualifications
8 years in e-commerce marketing with at least 3 years in a leadership capacity.
Proven track record working with large DTC or retail e-commerce brands.
Deep experience with Shopify paid media funnel optimization and marketing analytics.
Strong leadership communication and decision-making skills.
Highly analytical and ROI-focused with a strong understanding of marketing KPIs.
Preferred Experience
Experience building influencer affiliate or ambassador programs.
Background in managing agency/vendor relationships while maintaining in-house strategy ownership.
Experience scaling high-volume campaigns and optimizing across full funnels.
Work Structure & Compensation
Hybrid: 23 days/week in-office in the Tri-State area.
Full-time W-2 employment only no contractors or part-time arrangements NO agency
Competitive compensation with growth incentives aligned to performance
No staffing agencies direct applicants only.
- Starting salaries $90 000 annually plus performance bonus
Required Experience:
Director
Employment Type
Full-Time
