Marketing Insights Manager

Were looking for a unique kind of Insights Manager someone who can do more than pull numbers. This role blends deep quantitative skills with qualitative insight development helping clients not only understand whats happening but why it matters and what to do next. 

As a Marketing Insights Manager at SiaX (the creative arm of Sia Partners) youll work across industries and campaigns to translate data into actionable narratives that shape strategy. Youll advise clients on what to measure help define KPIs aligned with business goals and interpret customer behavior in ways that drive performance and unlock new opportunities. You will need to be insights-driven and a key voice in helping teams and clients understand what the data says and what it means. 

This role sits at the intersection of data science marketing strategy and customer insights with an emphasis on performance analytics proactive market intelligence and insights that drive creative and media activation. 

Your Impact 

• Lead performance analysis across campaigns to surface insights that inform creative media and customer experience strategies 
• Monitor seasonal trends cultural moments (e.g. flu season fitness cycles) and health/wellness search patterns to identify campaign timing and messaging opportunities 
• Translate trend signals into actionable media and creative recommendations that align with client and platform capabilities 
• Collaborate with strategy and account teams to shape measurable campaign objectives and define success 
• Design marketing measurement frameworks and deliver clear insight-driven reports and dashboards tailored to client goals 
• Analyze paid media (Meta Google Ads YouTube TikTok CTV) website/app analytics and funnel performance across channels 
• Create automated dashboards and alerts to track performance and surface emerging opportunities 
• Support test-and-learn initiatives statistical modeling and experimental design including lift studies and A/B testing 
• Analyze customer journeys and behavioral trends to uncover insights and surface optimization opportunities 

What Success Looks Like  

• Creative Optimization: Identify 3 winning creative elements or messages that improve conversion rates by 15% 
• Audience Insights: Define 23 high-value audience segments with 20% higher lifetime value than baseline 
• Trend Activation: Identify and activate 2 seasonal or cultural opportunities that drive above-average engagement 
• Internal teams look to you to shape storylines that elevate campaign work and performance narratives 
• Clients view you as a trusted thought partner who connects the dots between insight and impact 
• You challenge assumptions ask smarter questions and guide teams toward more informed decisions 

Qualifications :

• 46 years of experience in marketing analytics strategy or data science ideally in an agency or client-facing environment 
• Proven ability to combine quantitative analysis with strategic storytelling 
• Expert proficiency in Adobe Analytics and analyzing web/app performance metrics 
• Fluency in extracting and interpreting paid media data across platforms (Meta Google Ads YouTube TikTok CTV etc.) 
• Strong understanding of marketing funnel performance and omnichannel attribution approaches 
• Experience with statistical testing lift analysis and experimental design 
• Advanced Excel/Google Sheets SQL and one or more BI tools (Tableau Looker or similar) 
• Strong data visualization and reporting skills you dont just show data you tell the story behind it 
• Experience working across industries verticals or high-growth environments where priorities shift fast 

Additional Information :

Compensation & Benefits 

The expected compensation for this role is $120-125k per year. The exact salary will vary depending on a wide array of factors which may include but are not limited to skills experience and location. 

• Salary Annual Discretionary Bonus 
• Healthcare coverage that includes 3 medical plan options: Anthem EPO HSA EPO HSA MERP and PPO; dental and vision through MetLife; and life insurance policies through Mutual of Omaha 
• Flexible Spending Account (FSA) 
• Paid Time Off  
• Parental leave paid at 100% of base pay for all new parents  
• 9 Company Holidays 1 Floating Holiday 
• 401(k) Plan - 4% matching and vested on day 1  
• College save-up plan & college loan repayment plan 
• Monthly cell phone stipend 
• Pre-tax account for Parking and Mass Transit 
• Sia provides several wellness and incentive programs free of charge through the firm medical plan Anthem - such as:  
  • Gym Reimbursement 
  • LiveHealth Online 
  • Well-being Coach 
  • Building Healthy Families Program  
  • And much more 

Diversity Equity Inclusion & Belonging 

At Sia we believe in fostering a diverse equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.  

Sia is an equal opportunity employer. All aspects of employment including hiring promotion remuneration or discipline are based solely on performance competence conduct or business needs. 

Office Workplace Guidelines  

Sia is committed to providing a flexible workplace environment that supports client business and market needs. Consultants located in our primary market office locationsNew York City Charlotte Seattle and San Franciscoare expected to live within a reasonable commuting distance and attend the office at least three days per week. For Consultants outside of our primary markets we can offer more flexible in-person requirements in accordance with your location. 

Work Authorization & Sponsorship 

At this time Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e. H1-B visa F-1 visa (OPT) TN visa or any other non-immigrant status).