Director of Marketing, Live Entertainment
Director of Marketing, Live Entertainment
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Salary Not Disclosed
1 Vacancy
Job Description
Bon Secours Wellness Arena is seeking a visionary Director of Marketing to lead our marketing strategies and initiatives within the exciting live entertainment industry! As a key player in our leadership team you will be responsible for developing and executing marketing strategies that enhance our brand visibility and drive attendance for our diverse array of events.
Key Responsibilities
Strategic Marketing Leadership:
- Develop and implement comprehensive marketing strategies that align with the organizations mission and goals focusing on audience engagement and ticket revenue.
- Enhance existing promotional initiatives and design innovative programs to maximize ROI including partnerships sponsorships and new media opportunities.
- Lead market research initiatives to identify opportunities trends and benchmarks that inform marketing strategy.
- Oversee the marketing budget ensuring a strategic allocation of resources across various campaigns and initiatives.
- Work closely with senior leadership and other departments to align marketing efforts with overall organizational goals and ensure cohesive messaging.
Brand Development and Customer Engagement:
- Manage brand positioning to ensure consistency across all platforms and touchpoints enhancing the overall public perception of the arena.
- Guide the development of promotional content ensuring that it reflects the arenas mission and reaches target demographics effectively.
- Analyze customer experience metrics to identify improvement opportunities and drive repeat attendance.
- Provide strategic focus on marketing communications customer engagement and brand management to ensure consistent messaging and alignment with the venues goals.
- Act as the primary spokesperson and liaison with media representing the venues brand and values effectively.
Media Sponsorships and Partnerships:
- Negotiate and manage media promotional and sponsorship deals to enhance event exposure and maximize value.
- Build and maintain relationships with local and national media channels influencers and community leaders to generate positive coverage and engagement.
- Cultivate strong relationships with promoters artist management media outlets sponsors and key community stakeholders.
- Oversee sponsorship activations ensuring fulfillment ROI tracking and alignment with strategic objectives.
- Work in conjunction with other team members to leverage venue assets event sponsorships trade media allocation community efforts and group marketing campaigns on a show-by-show basis.
- Serve as the on-site marketing department representative for designated events with responsibilities such as media escorting sponsor/promotional partner implementation and media partner coordination.
Digital and Social Media Strategy:
- Oversee digital marketing initiatives including social media email marketing and search engine marketing to maximize online presence and engagement.
- Lead the creation of digital marketing strategies including social media campaigns and email marketing while leveraging analytics tools like Google Analytics to track KPIs and revenue.
- Analyze and report on the effectiveness of marketing campaigns and strategies adjusting tactics as needed to improve outcomes.
- Lead innovations in technology and marketing approaches to engage new customer segments effectively.
Team Leadership and Development:
- Effectively lead mentor and develop the marketing team to foster a culture of creativity accountability and high performance.
- Promote positive employee relations fostering a collaborative and growth-oriented team culture.
- Identify develop and retain high potential team members to build business advantage.
- Lead mentor and inspire a diverse team. Ensure excellent customer service staff training and a positive work culture.
- Coach and provide actionable feedback to team members for professional growth.
All about Greenville SC - Where Nature Culture & Southern Hospitality Unite.
Requirements
- Prior Live Sports and Entertainment Industry experience required.
- Bachelors degree in marketing communications public relations business or closely related field of study; or equivalent additional work experience.
- Minimum of 5 years of experience in marketing within the live entertainment or sports industry including demonstrated success in senior management roles.
- Experience with large-scale events in a venue ofa similar size(15000 seats) is highly desirable.
- Prior experience effectively leading a team to drive results
- In-depth knowledge of marketing strategies digital marketing brand management and market research.
- Exceptional communication skills with an expert ability to present and communicatenew ideasand conceptseditandproofreadmarketing material.
- Strong analytical skills with the ability to interpret data forecast and identify trends and drive decisions.
- Exceptional interpersonal skills and ability to work collaboratively with cross functional work teams and to establish strong relationships with various stakeholders and manage multiple projects simultaneously.
- Proficient in digital marketing tools CRM software and Microsoft Office Suite. Experience with:Adobe Photoshop Illustrator TM1 is preferred.
- Comfortable managing tight deadlines and proven ability to work calmly and efficiently under pressure
- Ability to work non-traditional hours/event driven schedule inclusive of nights weekends and holidays.
Greenville Arena District is committed to the full inclusion of all qualified individuals. As part of this commitment well ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process please contact us at or by phone at .
Benefits
Employees are eligible for SC State Health benefits District retirement plan and generous paid-time-off (PTO)
Employee Status: FLSA: Exempt/ Full-time
Required Experience:
Director
Employment Type
Full-Time
