Director, Marketing Strategy & Account Management
Director, Marketing Strategy & Account Management
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Job Description
Overview
Be inspired. Be rewarded. Belong. At Emory Healthcare.
At Emory Healthcare we fuel your professional journey with better benefits valuable resources ongoing mentorship and leadership programs for all types of jobs and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide:
- Comprehensive health benefits that start day 1
- Student Loan Repayment Assistance & Reimbursement Programs
- Family-focused benefits
- Wellness incentives
- Ongoing mentorship development and leadership programs
- And more
Work Location: Atlanta GA
Description
Overview
Be inspired. Be rewarded. Belong at Emory Healthcare. At Emory Healthcare we fuel your professional journey with better benefits valuable resources ongoing mentorship and leadership programs for all types of jobs.
We provide a supportive environment that enables you to reach new heights in your career and be what you want to be.
We offer:
- Comprehensive health benefits that start day 1
- Student Loan Repayment Assistance & Reimbursement Programs
- Family-focused benefits
- Wellness incentives
- Ongoing mentorship development and leadership programs and more Description
The Director of Marketing Strategy & Account Management is a key member of the Integrated Marketing and Demand Generation team.
This role is responsible for leading the strategic marketing planning process across service lines hospitals programs and institutional priorities at Emory Healthcare.
Reporting to the Vice President of Integrated Marketing and Demand Generation this leader will direct a team of Marketing Account Managers and Marketing Account Coordinators serving as a marketing partner and internal consultant to clinical and business stakeholders.
The Director will drive the development and execution of integrated data-informed marketing plans that focus on patient acquisition retention and loyalty.
This individual must be a strategic thinker and cross-functional collaborator with deep health care marketing expertise and a strong understanding of how to manage and activate customer journeys across B2C and B2B segments.
Key Responsibilities:
1) Strategic Marketing Leadership:
- Lead the development and execution of strategic integrated marketing plans for service lines hospitals programs and enterprise-level initiatives.
- Align marketing strategies with Emory Healthcares business goals mission and brand promise.
- Develop and apply audience segmentation personas and journey mapping to guide content messaging and campaign development.
- Champion customer-first marketing strategies that drive measurable growth across the full patient funnel.
2) Account Management Oversight:
- Manage a team of Marketing Account Managers and Senior Marketing Account Managers ensuring consistent delivery of high-impact strategies across departments and service lines.
- Serve as the strategic point of contact for clinical operational and administrative stakeholders offering marketing counsel and partnership.
- Ensure cross-functional integration with creative digital analytics and communications teams to support execution of campaigns.
3) Campaign Execution & Optimization:
- Partner with content digital and performance marketing teams to guide development and optimization of campaigns across digital print experiential and traditional media.
- Support business development and referral marketing initiatives through targeted B2B campaigns aimed at physicians employers and third-party partners.
- Ensure brand consistency across all marketing initiatives and channels.
4) Data & Analytics Integration:
- Utilize insights from internal analytics teams and external market research to inform marketing strategies and assess ROI.
- Monitor key performance indicators (KPIs) marketing funnel performance and campaign impacty adjusting plans based on results and business needs.
- Collaborate with CRM operations and digital marketing teams to enhance lead management and nurture strategies.
5) Team Leadership & Development:
- Coach mentor and develop team members through continuous feedback goal setting and performance reviews.
- Create a collaborative and high-performance culture that emphasizes accountability innovation and cross-functional teamwork.
- Lead by example as a strategic thinker and solution-oriented leader with a passion for advancing health care marketing.
6) Collaboration & Integration:
- Partner with counterparts across the Marketing Communications and Community Engagement teams to ensure alignment and resource sharing.
- Liaise with stakeholders across the enterprise to ensure business alignment and successful execution of marketing strategies.
- Coordinate closely with the VP and other marketing directors on budget planning resource allocation and strategic priorities.
Minimum Qualifications:
1) Experience:
- 10 years of experience in marketing strategy or related fields with at least 5 years in a leadership role.
- Experience leading cross-functional marketing initiatives and working directly with clinical or health care business stakeholders.
- Demonstrated success in planning and executing integrated marketing strategies across digital and traditional channels.
2) Skills:
- Strong leadership and people management skills with experience developing and inspiring a team.
- Strategic mindset with ability to translate business objectives into effective marketing strategies.
- Excellent communication presentation relationship-building and customer service skills.
- Expertise in audience segmentation persona development journey mapping and campaign measurement.
- Ability to manage multiple projects and stakeholders in a fast-paced environment.
3) Education:
- Bachelors degree in Marketing Business Health Care Administration or a related field required.
- Masters degree or MBA preferred.
4) Tools & Technologies:
- Experience with CRM systems marketing automation tools analytics dashboards and project management platforms.
- Experience with tools such as Salesforce Marketing Cloud Tableau Google Analytics or equivalent is a plus.
Preferred Qualifications:
- Background in health care academic medical center or large health systems.
- Experience working within a matrixed organization with complex stakeholder environments.
Why Join Us Emory Healthcare is committed to fostering a culture of inclusivity innovation and personal growth. As a member of our team youll have the opportunity to shape the future of digital design while developing your career within a supportive and growth-oriented environment.
We offer a flexible work culture professional development opportunities and a strong benefits package to support your well-being and career goals.
Additional Details
Emory is an equal opportunity employer and qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability protected veteran status or other characteristics protected by state or federal law.
Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. Please contact Emory Healthcares Human Resources at . Please note that one weeks advance notice is preferred.
Required Experience:
Director
Employment Type
Full-Time
