Senior Manager - Marketing Analytics
Senior Manager - Marketing Analytics
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Job Description
Wood Mackenzie is the global data and analytics business for the renewables energy and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world companies and governments need reliable and actionable insight to lead the transition to a sustainable future. Thats why we cover the entire supply chain with unparalleled breadth and depth backed by over 50 years experience. Our team of over 2400 experts operating across 30 global locations are enabling customers decisions through real-time analytics consultancy events and thought leadership. Together we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.
Wood Mackenzie Values
- Inclusive we succeed together
- Trusting we choose to trust each other
- Customer committed we put customers at the heart of our decisions
- Future Focused we accelerate change
- Curious we turn knowledge into action
Company
Wood Mackenzie are the global research analytics and consultancy business powering the natural resources industry. For 50 years we have been providing the quality data analytics and insights our customers rely on to inspire their decision making.
Our dedicated oil gas & LNG power & renewables chemicals metals & mining sector teams are located around the world and deliver a variety of projects based on our assessment and valuation of thousands of individual assets companies and economic indicators such as market supply demand and price trends.
We have over 2300 employees in 30 locations serving customers in nearly 80 countries. Together we inspire and innovate the markets we serve providing invaluable intelligence to help our customers overcome the toughest challenges and make strategic decisions that will ultimately accelerate the worlds transition to a more sustainable future.
Role Purpose
Wood Mackenzies Marketing Performance team require a Senior Marketing Analytics Manager to lead the Analytics function of the department. The individual will be required to proactively identify opportunities that will enable the Marketing department to make more informed decisions via Analytics and actionable insights which will support achieving Marketing OKRs.
The individual will need to create an Analytics strategy and roadmap to bring the highest value Insight to the business. They will be expected to work primarily with Marketing stakeholders; however they will also be expected to collaborate with Sales Product and Research to drive business improvements in performance via Analytics The individual will need to use a range of methods to answer questions and provide Insights whilst maximising the potential of different data sources available.
Main Responsibilities
Provide Analytics & Insight that enable Marketing colleagues to make more informed decisions by maximising the potential of different datasets available.
Work on a range of projects to develop performance including but not limited to Multi-touch attribution propensity modelling ROI analysis Campaign analysis Marketing Mix Modelling.
Create the Analytics & Insight strategy and roadmap.
Work with Marketing Sales Product & Research to drive business decisions using Data & Analytics.
Manage a small team of Analysts
Develop the current format for how Analytics and Insight is used across Marketing
Provide examples of Analytics and Insight that help to contribute to improvements in lead managers conversion rates.
Work with ABM teams to develop Insights for high value renewals.
Work with campaign managers to develop campaign effectiveness reporting based on effective data storytelling techniques.
Identify gap analysis understanding where Marketing is missing opportunities for performance improvements
Identify opportunities for continuously improving data quality
Engage with Senior stakeholders to present analysis via storytelling techniques
Contribute and work with data privacy procurement and legal to define Data Governance quality and hygiene structure.
Prioritise requests and projects effectively within Asana and respectfully manage stakeholder expectations.
Work closely with Marketing Operations to enhance data collection and feedback via effective analysis
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About you
7 years experience in leading a Marketing Analytics team building strategies to enhance use of Data
Proven experience in providing Analytics & Insight in a B2B Marketing role.
Experience in using data from MarTech tools such as Salesforce Pardot (or other Automation tools) GA4 Dreamdata and ABM tools such as 6Sense or Demandbase.
Superb presentation skills with the ability to engage Senior level executives.
Data storytelling ability with a focus on simplifying Insights to focus on the most important Insights.
Excellent communication skills verbal and written.
The ability to identify methods for collecting data perform advanced data analysis and articulate findings to stakeholders with varying data maturity levels.
The ability to prioritise effectively and comfortable adjust priorities to meet targets.
A proactive and strategic approach with a focus on high value strategic projects.
The ability to use SQL to extract data for analysis.
Experience of managing a team with the ability to coach and develop more junior members.
Knowledge of data governance and hygiene best practices
A curious nature with the ability to investigate business critical questions via Analytics & Insight.
Excellent stakeholder management with the ability to challenge stakeholders.
Expectations
While we are a hybrid working company remote working arrangements will not be considered for this role.
Due to the global nature of the team a degree of flexible working will be required to accommodate different time zones.
Wood Mackenzie Values
Inclusive we succeed together.
Trusting we choose to trust each other.
Customer committee we put customers at the heart of our decisions.
Future Focused we accelerate change.
Curious we turn knowledge into action.
Equal Opportunities
We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race colour religion age sex national origin disability or protected veteran status. You can find out more about your rights under the law at
If you are applying for a role and have a physical or mental disability we will support you with your application or through the hiring process.
Required Experience:
Senior Manager
Employment Type
Full-Time
