Director of Performance Creative
Director of Performance Creative
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The Role
- Creative Strategy & Direction
- Conceptualize and guide the development of engaging video and static ads for performance channels (e.g. Facebook Instagram TikTok YouTube).
- Infuse fresh innovative ideas into the creative process while ensuring brand consistency.
- Operational Management
- Liaise with internal teams and external vendors to create review and deliver 300 creatives per month on time and within budget.
- Establish streamlined production processes to maintain high-quality outputs at scale.
- Performance Optimization
- Develop hypothesis-driven test plans to rapidly iterate on creative concepts.
- Track and analyze performance metrics (CTR CPA CAC ROAS) to identify top-performing ads and inform ongoing improvements.
- Aggressively focus on fLTV/CAC through continuous creative experimentation and optimization.
- Cross-Team Collaboration
- Work closely with marketing analytics and product teams to integrate insights into creative briefs.
- Share learnings and best practices across departments to refine broader marketing strategies.
- Budget & Vendor Management
- Staff up with high quality vendors/freelancers as needed
- Oversee production budgets and negotiate favorable terms with vendors/freelancers.
- Ensure deliverables align with quality standards timelines and budget constraints.
- Creative Testing & Scalability
- Implement A/B and multivariate tests to evaluate ad variations.
- Utilize results to rapidly increase spend on winning creatives and discontinue underperformers (test cheaply then scale successfully).
- Hands-On Execution
- Jump in and aid in the production of assets
- Editing designing filming
- Do what it takes to win
Qualifications
- Experience: 5 years in performance marketing or creative production ideally with hands-on experience producing video ads and static ads for digital channels.
- Technical Skills: Proficient in creative software tools (e.g. Adobe Creative Suite Figma) familiarity with paid media platforms and a strong understanding of performance metrics.
- Creative Vision: Strong portfolio showcasing the ability to tell compelling stories in a concise visually engaging way across various digital platforms.
- Operational Excellence: Demonstrated experience managing vendor relationships and ensuring timely on-budget content delivery at scale.
- Data-Driven Mindset: Comfortable analyzing performance data running hypothesis-driven tests and iterating quickly based on insights.
- Collaboration: Proven track record of working cross-functionally to align creative assets with business objectives.
North Star
- fLTV/CAC Increase: Achieve 20% increase in fLTV/CAC within 6 months through creative testing and campaign optimizations.
Why This Role Matters
Salary and Benefits
At ClickUp we believe in transparency and fairness in compensation. The range displayed reflects the minimum and maximum target salaries for the position across all US locations. Please note that the actual compensation for this position may vary and is dependent on factors such as geographic location interview performance years of experience education level and specific skills. We encourage candidates to discuss compensation expectations during the interview process to ensure alignment with their qualifications and our companys compensation philosophy.
This position is eligible for the following benefits and perks:
- Equity
- 401k
- Health Dental and Vision insurance
- Spending accounts
- Life & Disability
- Paid parental leave
- Flexible paid time off
- Enhanced employee assistance program
- Employee wellness stipend
- Professional development stipend
Unsure if you meet all the qualifications of this job description but are deeply excited about the role We hire based on ambition grit and a passion for improving the way people work. If you think ClickUp is the company for you we encourage you to apply!
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Required Experience:
Director
Employment Type
Full Time
