Senior Director - Integrated Field Marketing, AMER (New Business & Expansion)
Senior Director - Integrated Field Marketing, AMER (New Business & Expansion)
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1 Vacancy
Job Description
Were hiring a Senior Director of Integrated Field Marketing to lead regional execution across multiple sales segments (SMB Commercial Mid-Market and Field) and own both new business acquisition and customer expansion marketing in the Americas. This is a strategic leadership role responsible for planning executing and optimizing field marketing programs that align with diverse go-to-market motions across segments and drive full-funnel pipeline growth.
In this expanded scope you will lead a distributed team of field marketers across North America and India and partner closely with Sales Partner Marketing and Growth functions to activate pipeline through high-impact programsacross digital ABM regional events and partner-led initiatives.
Key Responsibilities
Integrated Segment Ownership
- Design and execute segment-specific field marketing strategies across SMB Commercial Mid-Market and Field aligned to both new logo acquisition and expansion motions.
- Support both direct and partner-led GTM across regions and collaborate with multiple sales leaders to align marketing plays to pipeline goals.
Team Leadership & Cross-Segment Coordination
- Manage and grow a high-performing team of regional field marketers.
- Foster cross-segment collaboration to scale winning plays and share best practices across sales motions and verticals.
Multi-Channel Program Design
- Drive integrated programs including ABM field and partner events webinars executive roundtables and digital plays localized by segment and region.
- Collaborate with demand generation campaigns and partner teams to deliver full-funnel pipeline acceleration programs.
Expansion Marketing & Lifecycle Campaigns
- Partner with Customer Success and Sales to identify and execute expansion marketing initiativesincluding upsell/cross-sell ABM and product adoption campaigns.
- Build a repeatable marketing engine that supports both acquisition and growth within accounts.
Measurement Reporting & Budget Oversight
- Track and optimize segment-level contribution to pipeline bookings and revenue across new business and expansion.
- Manage budgets across segments and motions partnering with Finance and Analytics to optimize return on marketing investment.
Qualifications :
- 15 years of progressive experience in B2B marketing with demonstrated success in multi-segment and multi-motion field marketing roles.
- Experience in SaaS or cloud-based software markets ideally serving Commercial and Mid-Market customers.
- Proven ability to lead integrated marketing programs that span new business and customer growth.
- Deep understanding of GTM alignment partner marketing and ABM strategy.
- Strong track record of collaborating with Sales Success and cross-functional Marketing teams.
- Excellent analytical skills and command of attribution models conversion metrics and ROI tracking.
- Proficient in Salesforce Marketo 6sense and field/event tools.
Additional Information :
The annual base salary range for this position is $244000 - $330750 USD Bonus Compensation
Compensation is based on a variety of factors including but not limited to location experience job-related skills and level.
Freshworks offers multiple options for dental medical vision disability and life insurances. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
