Senior Director - Digital Acquisition and Revenue Marketing (Growth)
Senior Director - Digital Acquisition and Revenue Marketing (Growth)
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1 Vacancy
Job Description
We are seeking a Senior Director of Digital Acquisition and Revenue Marketing (Growth) to lead and optimize Freshworks digital marketing strategy. This key leadership role will focus on developing strategies driving execution and scaling a high-performing team to drive demand generation and revenue growth through digital channels. You will work cross-functionally with sales marketing and operations teams to ensure alignment and deliver measurable results while fostering innovation and operational excellence.
The ideal candidate will have a strategic data-driven mindset with deep expertise in SaaS product-led growth (PLG) trials and full-funnel performance marketing. Youll bring extensive experience in digital planning media execution ad operations and stakeholder management paired with the passion of a marketer the insight of a strategist and the drive of a doer.
Key Responsibilities
- Develop and execute digital acquisition and revenue marketing strategies to drive customer acquisition engagement and conversions across SEM SEO social Affiliate marketing display email and ABM.
- Optimize full-funnel digital campaigns to generate high-quality leads maximize ROI and drive pipeline and revenue growth.
- Build and manage a high-performing digital marketing team fostering a culture of innovation data-driven decision-making and continuous learning.
- Collaborate with sales product marketing and operations teams to ensure alignment and optimize the buyer journey across digital touchpoints.
- Leverage data and analytics to define KPIs track performance and optimize marketing strategies for efficiency and impact.
- Oversee the digital media budget ensuring effective allocation and execution across channels to meet revenue goals and maximize spend efficiency.
- Architect and execute high-velocity digital demand generation programs to deliver sales-ready leads to our inside sales teams queue ensuring every prospect interaction is data-enriched and primed for immediate engagement.
- Lead the adoption and integration of marketing technologies including AI-driven solutions to enhance operational efficiency and scalability.
- Report regularly on performance metrics business impact and insights to senior leadership and key stakeholders to drive data-driven decision-making.
Qualifications :
- 12 years of experience in SEO and content marketing preferably in B2B SaaS
- Proven experience leading SEO strategies and demand gen content efforts at scale
- Strong expertise in technical SEO content strategy local SEO and link-building
- Experience managing SEO agency relationships and internal teams
- Deep understanding of demand gen funnels and content-driven customer journeys
- Strong analytical skills with proficiency in Google Analytics SEMrush Ahrefs and other SEO tools
- Experience with marketing automation tools A/B testing and conversion rate optimization
- Working knowledge of HTML CMS platforms (WordPress) and web development best practices
- Ability to influence and collaborate across cross-functional teams
- Experience using AI and automation to scale content creation and optimization
- Strong written and verbal communication skills with a thought leadership mindset
Additional Information :
The annual base salary range for this position is $228200 - $327980 USD.
Compensation is based on a variety of factors including but not limited to location experience job-related skills and level. Bonus/equity may be available.
Freshworks offers multiple options for dental medical vision disability and life insurances. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
