Senior Content Copywriter
Senior Content Copywriter
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Job Description
Job Summary
Job Description
About RBCx
RBCx pursues big bold ideas and leverages RBCs extensive experience networks and capital to help shape whats next. Our three pillars Banking Platform and Ventures combine to support tech businesses of all sizes and stages making us the go-to backer of Canadian innovation. Our people are our most valuable assets which is why we invest deeply in making sure RBCx isnt just a place to work but a place to belong. Were currently looking for ambitious trailblazers and curious minds who want to help grow the next generation of Canadian tech companies. If thats you we cant wait to connect.
What is the Opportunity
We are looking for a talented content copywriter to join our team and create engaging high-quality content across a variety of formats and channels. This role will involve crafting both long-form style articles (blogs newsletters thought leadership articles/papers) and short conversion-focused copy (onboarding content activation emails etc.). You will need to be adaptable shifting your writing style to meet the unique needs of each brand and project (tone style objectives) to serve B2B and B2C sectors including small business healthcare banking and consumer markets.
This critical role will split their time between: Long form relationship focused writing (40%); Journalistic thought leadership research and writing (30%); Optimizing content strategically (15%) and; Short form conversion focused writing (15%).
What will you do
Write and edit a wide range of content such as articles briefs blog posts ebooks website content and other marketing related content
Create high-converting email copy for newsletters and customer journeys
Collaborate with teams across creative and product design marketing and CX/research to bring content ideas to life anchor with proprietary insights
Implementing SEO AIO and conversion best practices in digital content writing
Proofread materials for grammar spelling punctuation consistency flow style formatting clarity of message and factual correctness
What will you need
Must Haves
8 years of combined experience working as a writer and editor
A portfolio that demonstrates stellar writing and editing skills
Familiarity with best practices for SEO AIO editorial and ad copy
Ability to write for multiple audiences and clients on a variety of topics
Interviewing and news gathering skills with instincts to draw out subjects and gather relevant information for a story
Well-versed in CP style
Ability to work in a collaborative supportive way with cross-functional teams
Nice-to-Haves
Undergraduate degree in English Communications Journalism or a related field or the equivalent work experience
Experience as a writer or editor in a newsroom media organization or business with a significant investment in developing and publishing highly researched thought leadership
Understanding of Google Analytics or other content analytic tools to track success metrics such as open rates duration on page etc.
Fluent in French or experienced in writing or editing for French-speaking markets
Whats in it for you
We thrive on the challenge to be our best progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other reaching our potential making a difference to our communities and achieving success that is mutual.
A comprehensive Total Rewards Program including bonuses and flexible benefits competitive compensation commissions and stock where applicable
A remote working environment
The tools you need to stay connected work collaboratively and design efficiently
A dedicated Team Leader who will support coach and work with you to develop an individual career growth plan
Ability to make a difference and lasting impact
Work in an agile collaborative progressive and high-performing team
#RBCx
Job Skills
Content Strategy Design Thinking Process Digital Content French Language Journalism News Gathering Product Development Methodology Proofreading Publishing Search Engine Optimization (SEO) User Experience (UX) Research User Interface (UI) Design Web Content Writing Writing NewslettersAdditional Job Details
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Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best effectively collaborate drive innovation and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect belonging and opportunity for all.
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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .
Required Experience:
Senior IC
Employment Type
Full-Time
